--- title: Former Snap AI chief launches Higgsfield to take on... description: Higgsfield AI, launched by former Snap AI chief Alex Mashrabov, is a video creation and editing platform that aims to cater to creators of all types. Powered... canonical: https://daily.dev/posts/former-snap-ai-chief-launches-higgsfield-to-take-on-openai-s-sora-video-generator-dd67ubndm twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Former Snap AI chief launches Higgsfield to take on OpenAI’s Sora video generator | daily.dev og:description: Higgsfield AI, launched by former Snap AI chief Alex Mashrabov, is a video creation and editing platform that aims to cater to creators of all types. Powered... og:url: https://daily.dev/posts/former-snap-ai-chief-launches-higgsfield-to-take-on-openai-s-sora-video-generator-dd67ubndm og:image: https://api.daily.dev/og/posts/Dd67UbNdM.png og:image:alt: Former Snap AI chief launches Higgsfield to take on OpenAI’s Sora video generator og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Former Snap AI chief launches Higgsfield to take on OpenAI’s Sora video generator **[TechCrunch](https://daily.dev/sources/tc)** · 4 min read · 0 upvotes · 0 comments ## Summary Higgsfield AI, launched by former Snap AI chief Alex Mashrabov, is a video creation and editing platform that aims to cater to creators of all types. Powered by a custom text-to-video model, their first app, Diffuse, allows users to generate videos from scratch or with their own likeness. Higgsfield plans to prioritize mobile and social media use cases, targeting social media marketers. The platform aims to overcome challenges in generative AI, such as copyright infringement and the potential for abuse, through moderation and testing in select markets. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#ai](https://daily.dev/tags/ai), [#genai](https://daily.dev/tags/genai), [#snap](https://daily.dev/tags/snap) [View this post on daily.dev](https://daily.dev/posts/former-snap-ai-chief-launches-higgsfield-to-take-on-openai-s-sora-video-generator-dd67ubndm) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Former Snap AI chief launches Higgsfield to take on OpenAI’s Sora video generator","url":"https://daily.dev/posts/former-snap-ai-chief-launches-higgsfield-to-take-on-openai-s-sora-video-generator-dd67ubndm","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/former-snap-ai-chief-launches-higgsfield-to-take-on-openai-s-sora-video-generator-dd67ubndm"},"datePublished":"2024-04-03T15:29:47.118Z","dateModified":"2024-05-09T08:43:33.910Z","description":"Higgsfield AI, launched by former Snap AI chief Alex Mashrabov, is a video creation and editing platform that aims to cater to creators of all types. 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