---
title: "Former Snap AI chief launches Higgsfield to take on OpenAI’s Sora video generator"
url: https://daily.dev/posts/former-snap-ai-chief-launches-higgsfield-to-take-on-openai-s-sora-video-generator-dd67ubndm
source_url: https://techcrunch.com/2024/04/03/former-snap-ai-chief-launches-higgsfield-to-take-on-openais-sora-video-generator/
type: article
source: "TechCrunch"
published: 2024-04-03T15:29:47.118Z
updated: 2024-05-09T08:43:33.910Z
tags: ["ai", "genai", "snap"]
reading_time: 4
upvotes: 0
comments: 0
language: en
---

> ## Documentation Index
> Fetch the complete documentation index at: https://daily.dev/llms.txt
> Use this file to discover all available pages before exploring further.

# Former Snap AI chief launches Higgsfield to take on OpenAI’s Sora video generator

**[TechCrunch](https://daily.dev/sources/tc)** · 4 min read · 0 upvotes · 0 comments

## Summary

Higgsfield AI, launched by former Snap AI chief Alex Mashrabov, is a video creation and editing platform that aims to cater to creators of all types. Powered by a custom text-to-video model, their first app, Diffuse, allows users to generate videos from scratch or with their own likeness. Higgsfield plans to prioritize mobile and social media use cases, targeting social media marketers. The platform aims to overcome challenges in generative AI, such as copyright infringement and the potential for abuse, through moderation and testing in select markets.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2024/04/03/former-snap-ai-chief-launches-higgsfield-to-take-on-openais-sora-video-generator/>

## Similar posts on daily.dev

- [Don’t just attend KubeCon \+ CloudNativeCon, Merge Forward your experience\!](https://daily.dev/posts/don-t-just-attend-kubecon-cloudnativecon-merge-forward-your-experience--l0rpp73x8) · CNCF · 0 upvotes · 0 comments
- [Announcing H2 2026 KCDs](https://daily.dev/posts/announcing-h2-2026-kcds-m96goajm1) · CNCF · 1 upvotes · 0 comments
- [Two months of Open Community Groups](https://daily.dev/posts/two-months-of-open-community-groups-asf52zhbs) · CNCF · 0 upvotes · 0 comments
- [CNCF Unveils Schedule for KubeCon \+ CloudNativeCon Europe 2026](https://daily.dev/posts/cncf-unveils-schedule-for-kubecon-cloudnativecon-europe-2026-ikhcoa5cb) · CNCF · 2 upvotes · 0 comments
- [CNCF Debuts KubeCon \+ CloudNativeCon Japan 2026 Schedule](https://daily.dev/posts/cncf-debuts-kubecon-cloudnativecon-japan-2026-schedule-xp5pyudub) · CNCF · 1 upvotes · 0 comments

---

Tags: [#ai](https://daily.dev/tags/ai), [#genai](https://daily.dev/tags/genai), [#snap](https://daily.dev/tags/snap)

[View this post on daily.dev](https://daily.dev/posts/former-snap-ai-chief-launches-higgsfield-to-take-on-openai-s-sora-video-generator-dd67ubndm)