--- title: From Keywords to Style Agents: Zalando’s AI Commerce... description: Zalando's Head of Product Ania Szostek outlines how the company is moving from keyword-based search to conversational style agents powered by LLMs. The... canonical: https://daily.dev/posts/from-keywords-to-style-agents-zalando-s-ai-commerce-playbook-kshrn7dpm twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: From Keywords to Style Agents: Zalando’s AI Commerce Playbook | daily.dev og:description: Zalando's Head of Product Ania Szostek outlines how the company is moving from keyword-based search to conversational style agents powered by LLMs. The... og:url: https://daily.dev/posts/from-keywords-to-style-agents-zalando-s-ai-commerce-playbook-kshrn7dpm og:image: https://api.daily.dev/og/posts/KshRn7DPm.png og:image:alt: From Keywords to Style Agents: Zalando’s AI Commerce Playbook og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # From Keywords to Style Agents: Zalando’s AI Commerce Playbook **[Netguru](https://daily.dev/sources/netguru)** · 6 min read · 1 upvotes · 0 comments ## Summary Zalando's Head of Product Ania Szostek outlines how the company is moving from keyword-based search to conversational style agents powered by LLMs. The approach translates natural language fashion intent (e.g., 'outfit for a trip to Peru') into catalog-executable product constraints like material, color, and silhouette. Key challenges include measuring subjective 'taste,' connecting LLM reasoning to live inventory via RAG, managing latency, and avoiding over-surfacing AI features. Szostek also argues that Product Managers must become T-shaped builders capable of prototyping and owning evaluations alongside engineering and UX teams. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [How to design conversational AI agents](https://daily.dev/posts/how-to-design-conversational-ai-agents-iri8eb2pj) · Google Cloud · 0 upvotes · 0 comments - [Insights from Shoptalk 2026: How agents are changing retail](https://daily.dev/posts/insights-from-shoptalk-2026-how-agents-are-changing-retail-dnqtlzj1u) · Stripe · 1 upvotes · 0 comments - [AI Search and Discovery: Building Smart Product Recommendations](https://daily.dev/posts/ai-search-and-discovery-building-smart-product-recommendations-5pw13b1o1) · Netguru · 0 upvotes · 0 comments - [Our Early Journey to Transform Instacart’s Discovery Recommendations with LLMs](https://daily.dev/posts/our-early-journey-to-transform-instacart-s-discovery-recommendations-with-llms-wpv1ryxzx) · Instacart · 1 upvotes · 0 comments --- Tags: [#llm](https://daily.dev/tags/llm), [#ecommerce](https://daily.dev/tags/ecommerce), [#ai-agents](https://daily.dev/tags/ai-agents), [#rag](https://daily.dev/tags/rag) [View this post on daily.dev](https://daily.dev/posts/from-keywords-to-style-agents-zalando-s-ai-commerce-playbook-kshrn7dpm) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"From Keywords to Style Agents: Zalando’s AI Commerce Playbook","url":"https://daily.dev/posts/from-keywords-to-style-agents-zalando-s-ai-commerce-playbook-kshrn7dpm","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/from-keywords-to-style-agents-zalando-s-ai-commerce-playbook-kshrn7dpm"},"datePublished":"2026-03-31T17:12:59.882Z","dateModified":"2026-03-31T17:14:41.342Z","description":"Zalando's Head of Product Ania Szostek outlines how the company is moving from keyword-based search to conversational style agents powered by LLMs. The...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/a22046099a54eda912bad931ffc5dbd2?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/a22046099a54eda912bad931ffc5dbd2?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"Netguru","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Netguru","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/201e234294cb4132ab31418b7627dbab","url":"https://daily.dev/sources/netguru"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/from-keywords-to-style-agents-zalando-s-ai-commerce-playbook-kshrn7dpm","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":1},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"llm,ecommerce,ai-agents,rag","timeRequired":"PT6M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Netguru","item":"https://daily.dev/sources/netguru"},{"@type":"ListItem","position":3,"name":"From Keywords to Style Agents: Zalando’s AI Commerce Playbook"}]} ```