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# Fujifilm is raising camera prices by up to €500. The AI memory crisis has reached photography.

**[The Next Web](https://daily.dev/sources/tnw)** · 2 min read · 0 upvotes · 0 comments

## Summary

Fujifilm is raising prices on five camera models starting September 1, citing the global DRAM shortage driven by AI data center demand. The X100 VI increases by €200 to €1,999, while the medium-format GFX100 II jumps €500 to €8,499. The same memory crisis affecting smartphones, laptops, and foldables has now reached cameras, as memory makers redirected wafer capacity to high-bandwidth memory for AI accelerators. Fujifilm estimates the crisis will cost it ¥11 billion in 2026. Canon, Sony, and Nikon have not yet announced increases but face identical cost pressures and are expected to follow.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://thenextweb.com/news/fujifilm-camera-price-increase-dram-memory-crisis>

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