--- title: Google announces a new protocol to facilitate commerce... description: Google introduced the Universal Commerce Protocol (UCP), an open standard for AI agent-based shopping developed with major retailers like Shopify, Etsy,... canonical: https://daily.dev/posts/google-announces-a-new-protocol-to-facilitate-commerce-using-ai-agents-mhdewyybe twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Google announces a new protocol to facilitate commerce using AI agents | daily.dev og:description: Google introduced the Universal Commerce Protocol (UCP), an open standard for AI agent-based shopping developed with major retailers like Shopify, Etsy,... og:url: https://daily.dev/posts/google-announces-a-new-protocol-to-facilitate-commerce-using-ai-agents-mhdewyybe og:image: https://api.daily.dev/og/posts/MhDEwyYbE.png og:image:alt: Google announces a new protocol to facilitate commerce using AI agents og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Google announces a new protocol to facilitate commerce using AI agents **[TechCrunch](https://daily.dev/sources/tc)** · 4 min read · 0 upvotes · 0 comments ## Summary Google introduced the Universal Commerce Protocol (UCP), an open standard for AI agent-based shopping developed with major retailers like Shopify, Etsy, Walmart, and Target. The protocol enables AI agents to handle various parts of the customer buying process, from discovery to post-purchase support, and works alongside existing protocols like Agent Payments Protocol. Google will integrate UCP into AI mode search results and Gemini apps, allowing direct checkout from U.S. retailers using Google Pay and PayPal. The announcement includes new features for merchants to offer AI-driven discounts, better product visibility in AI search, and AI-powered business agents for customer support. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Google’s Universal Commerce Protocol aims to simplify life for shopping bots… and devs](https://daily.dev/posts/google-s-universal-commerce-protocol-aims-to-simplify-life-for-shopping-bots-and-devs-saubaotgn) · InfoWorld · 0 upvotes · 0 comments --- Tags: [#ai](https://daily.dev/tags/ai), [#google](https://daily.dev/tags/google), [#ecommerce](https://daily.dev/tags/ecommerce), [#shopify](https://daily.dev/tags/shopify) [View this post on daily.dev](https://daily.dev/posts/google-announces-a-new-protocol-to-facilitate-commerce-using-ai-agents-mhdewyybe) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Google announces a new protocol to facilitate commerce using AI agents","url":"https://daily.dev/posts/google-announces-a-new-protocol-to-facilitate-commerce-using-ai-agents-mhdewyybe","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/google-announces-a-new-protocol-to-facilitate-commerce-using-ai-agents-mhdewyybe"},"datePublished":"2026-01-11T15:02:35.935Z","dateModified":"2026-03-02T23:01:18.649Z","description":"Google introduced the Universal Commerce Protocol (UCP), an open standard for AI agent-based shopping developed with major retailers like Shopify, Etsy,...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/ca01843b1a0b2b5fb4b4a59f1715467a?_a=AQAEulh","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/ca01843b1a0b2b5fb4b4a59f1715467a?_a=AQAEulh","isAccessibleForFree":true,"articleSection":"TechCrunch","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"TechCrunch","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tc","url":"https://daily.dev/sources/tc"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/google-announces-a-new-protocol-to-facilitate-commerce-using-ai-agents-mhdewyybe","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"ai,google,ecommerce,shopify","timeRequired":"PT4M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"TechCrunch","item":"https://daily.dev/sources/tc"},{"@type":"ListItem","position":3,"name":"Google announces a new protocol to facilitate commerce using AI agents"}]} ```