Google is investing $75 million in independent film studio A24 as part of a new multiyear research partnership with Google DeepMind. The deal gives A24 filmmakers access to DeepMind's research infrastructure while DeepMind receives real-world feedback from working directors to build AI creative tools. Notably, Google will not gain access to A24's content library or use it for model training. An early project involves AI-generated storyboards. The move is part of a broader Hollywood shift toward AI, with Netflix acquiring an AI filmmaking startup, Martin Scorsese advising Black Forest Labs, and OpenAI backing an AI-assisted animated feature. Google's strategic goal is to position DeepMind as the AI partner filmmakers choose rather than resist.
