--- title: Google launches Universal Cart in the US, with checkout... description: Google has rolled out Universal Cart in the US, a shopping cart embedded in Search and the Gemini app that aggregates products from multiple retailers (Nike,... canonical: https://daily.dev/posts/google-launches-universal-cart-in-the-us-with-checkout-inside-search-and-gemini-m1xsmfx4t twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Google launches Universal Cart in the US, with checkout inside Search and Gemini | daily.dev og:description: Google has rolled out Universal Cart in the US, a shopping cart embedded in Search and the Gemini app that aggregates products from multiple retailers (Nike,... og:url: https://daily.dev/posts/google-launches-universal-cart-in-the-us-with-checkout-inside-search-and-gemini-m1xsmfx4t og:image: https://api.daily.dev/og/posts/m1XSmFX4T.png og:image:alt: Google launches Universal Cart in the US, with checkout inside Search and Gemini og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Google launches Universal Cart in the US, with checkout inside Search and Gemini **[Collections](https://daily.dev/sources/collections)** · 3 min read · 2 upvotes · 0 comments ## Summary Google has rolled out Universal Cart in the US, a shopping cart embedded in Search and the Gemini app that aggregates products from multiple retailers (Nike, Sephora, Target, Walmart, Shopify sellers) and checks out via Google Pay. It draws on Google's Shopping Graph of 60 billion listings, tracks price drops and restocks, surfaces promo codes, and factors in card perks. Checkout runs on the open Universal Commerce Protocol, with Google's Agent Payments Protocol enabling AI agents to complete purchases on a shopper's behalf. The feature expands next to Canada, Australia and the UK, notably excluding the EU, where Google faces an €890M Digital Markets Act fine and a near-$2B Stockholm court ruling over its 2017 Google Shopping case. ## Content Google has launched Universal Cart in the US. It puts a shopping cart inside Search and the Gemini app, so shoppers can save and track products from several retailers in one place and pay through Google Pay. The launch follows a May preview at Google I/O. ## What it does The cart sends alerts when a price drops or an item is back in stock. It surfaces promo codes and factors in credit card perks when suggesting a payment method. It runs on Google's Shopping Graph, which holds about 60 billion product listings. Participating merchants include Nike, Sephora, Target, Walmart and Shopify sellers. Universal Cart sits alongside other Google AI shopping features, including AI Mode product discovery and "Let Google Call." Amazon and OpenAI are making their own moves into agentic commerce, so the timing is no accident. ## How checkout works Checkout is built on the Universal Commerce Protocol (UCP), an open standard meant to connect AI agents and retailers. Google's Agent Payments Protocol handles agent-driven purchases. UCP is also getting more detailed on the developer side. Checkout MCP and Cart MCP now support a buyer consent extension, starting with UCP 2026-08-25. It lets an agent show the same privacy and marketing opt-in choices a buyer would see in a shop's native checkout. An agent that negotiates the extension receives a `buyer.consent` object. It lists the supported consent purposes (analytics, preferences, and marketing, with email and SMS segments), their current state, descriptions, and policy links. Developers need to: - declare the extension in their agent profile - render the consent options using the shop's data - send the buyer's choices back on cart and checkout calls, setting `source` to platform only when the buyer actually made the choice - handle warnings about missing contact details before completing checkout Shops that haven't declared the extension, or that are on earlier UCP versions, are unaffected. If consent isn't specified, the shop's defaults for the buyer's country apply, or opt-out if the country is unknown. ## Where it goes next Google's roadmap names Canada, Australia and the UK as the next markets. The EU isn't on the list. That absence stands out given Google's recent history over shopping results: an €890M fine under the DMA for self-preferencing, a nearly $2B Stockholm court order tied to the 2017 Google Shopping case, and several comparison-shopping services pursuing further damages claims. I don't think the omission is a coincidence. A cart that sits at the top of Search and favors Google's own checkout is the kind of product regulators in Europe have already shown they will scrutinize. ## Questions this post answers ### What is Google's Universal Cart and how does checkout work? Universal Cart is a shopping cart built into Google Search and the Gemini app that lets shoppers save and track products from multiple retailers, including Nike, Sephora, Target, Walmart and Shopify sellers, in one place. Checkout runs through Google Pay on the Universal Commerce Protocol, an open standard, while Google's Agent Payments Protocol lets AI agents complete purchases on a shopper's behalf. It draws on Google's Shopping Graph of 60 billion product listings. _Developers tracking how AI agents handle real-world payments can follow agentic commerce news like this on daily.dev._ ### Why is Universal Cart not launching in the EU? Google's roadmap lists Canada, Australia and the UK as the next markets for Universal Cart, but the EU is absent. This comes as Google faces an €890M fine under the EU's Digital Markets Act for self-preferencing in shopping results, plus a Stockholm court order to pay nearly $2B tied to the 2017 Google Shopping case, with more damages claims from comparison-shopping services pending. _Anyone weighing how EU platform regulation shapes product rollouts can keep up with cases like this on daily.dev._ ## Similar posts on daily.dev - [Google’s new Universal Cart wants to follow you across the entire internet](https://daily.dev/posts/google-s-new-universal-cart-wants-to-follow-you-across-the-entire-internet-n4doywshr) · TechCrunch · 0 upvotes · 0 comments - [Google launches Universal Cart and updates AP2 at I](https://daily.dev/posts/google-launches-universal-cart-and-updates-ap2-at-i-fwabp9zri) · The Next Web · 0 upvotes · 0 comments - [Google’s Universal Commerce Protocol aims to simplify life for shopping bots… and devs](https://daily.dev/posts/google-s-universal-commerce-protocol-aims-to-simplify-life-for-shopping-bots-and-devs-saubaotgn) · InfoWorld · 0 upvotes · 0 comments - [Google unveils new open-source standard for agentic commerce](https://daily.dev/posts/google-unveils-new-open-source-standard-for-agentic-commerce-plhkmqb0u) · SD Times · 2 upvotes · 0 comments --- Tags: [#agentic-commerce](https://daily.dev/tags/agentic-commerce), [#ecommerce](https://daily.dev/tags/ecommerce), [#google](https://daily.dev/tags/google), [#google-gemini](https://daily.dev/tags/google-gemini) [View this post on daily.dev](https://daily.dev/posts/google-launches-universal-cart-in-the-us-with-checkout-inside-search-and-gemini-m1xsmfx4t) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Google launches Universal Cart in the US, with checkout inside Search and Gemini","url":"https://daily.dev/posts/google-launches-universal-cart-in-the-us-with-checkout-inside-search-and-gemini-m1xsmfx4t","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/google-launches-universal-cart-in-the-us-with-checkout-inside-search-and-gemini-m1xsmfx4t"},"datePublished":"2026-10-15T17:22:23.401Z","dateModified":"2026-10-22T02:14:33.064Z","description":"Google has rolled out Universal Cart in the US, a shopping cart embedded in Search and the Gemini app that aggregates products from multiple retailers (Nike,...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/c1795e900aac503b9ded3cf832e6fabb?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/c1795e900aac503b9ded3cf832e6fabb?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"Collections","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Collections","logo":"https://media.daily.dev/image/upload/s--fk_6ycEi--/f_auto,q_auto/v1780996001/logos/collections?_a=BAMAMiWQ0","url":"https://daily.dev/sources/collections"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/google-launches-universal-cart-in-the-us-with-checkout-inside-search-and-gemini-m1xsmfx4t","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":2},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"agentic-commerce,ecommerce,google,google-gemini","timeRequired":"PT3M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Collections","item":"https://daily.dev/sources/collections"},{"@type":"ListItem","position":3,"name":"Google launches Universal Cart in the US, with checkout inside Search and Gemini"}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/google-launches-universal-cart-in-the-us-with-checkout-inside-search-and-gemini-m1xsmfx4t#faq","mainEntity":[{"@type":"Question","name":"What is Google's Universal Cart and how does checkout work?","acceptedAnswer":{"@type":"Answer","text":"Universal Cart is a shopping cart built into Google Search and the Gemini app that lets shoppers save and track products from multiple retailers, including Nike, Sephora, Target, Walmart and Shopify sellers, in one place. 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