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# Google launches Universal Cart in the US, with checkout inside Search and Gemini

**[Collections](https://daily.dev/sources/collections)** · 2 min read · 2 upvotes · 0 comments

## Summary

Google has rolled out Universal Cart in the US, a shopping cart embedded in Search and the Gemini app that aggregates products from multiple retailers (Nike, Sephora, Target, Walmart, Shopify sellers) and checks out via Google Pay. It draws on Google's Shopping Graph of 60 billion listings, tracks price drops and restocks, surfaces promo codes, and factors in card perks. Checkout runs on the open Universal Commerce Protocol, with Google's Agent Payments Protocol enabling AI agents to complete purchases on a shopper's behalf. The feature expands next to Canada, Australia and the UK, notably excluding the EU, where Google faces an €890M Digital Markets Act fine and a near-$2B Stockholm court ruling over its 2017 Google Shopping case.

## Content

Google has launched Universal Cart in the US. It's a shopping cart built into Search and the Gemini app that holds products from multiple retailers and pays for them through Google Pay. The launch follows a preview at Google I/O in May.

## What it does

Shoppers can save and track items from different stores in one place. The cart sends alerts when a price drops or an item is back in stock, surfaces promo codes, and factors in credit card perks when suggesting a payment method.

It runs on Google's Shopping Graph, which holds 60 billion product listings. Participating merchants include Nike, Sephora, Target, Walmart and Shopify sellers.

## The plumbing

Checkout is built on the Universal Commerce Protocol (UCP), an open standard meant to connect AI agents with retailers. Google's Agent Payments Protocol handles agentic purchases, where an AI completes the buy on a shopper's behalf.

Universal Cart joins other Google AI shopping features, including product discovery in AI Mode and "Let Google Call." Amazon and OpenAI are also pushing into agentic commerce, so Google is not alone here.

## Where it's going next

Google's roadmap lists Canada, Australia and the UK as the next markets. The EU isn't on it, and that's hard to ignore given Google's history there. The company was hit with an €890M fine under the Digital Markets Act over self-preferencing in shopping results. A Stockholm court has ordered it to pay nearly $2B tied to the 2017 Google Shopping case, and several comparison-shopping services are pursuing further damages claims.

A cart that sits inside the search page and favors Google's own checkout is exactly the kind of product regulators in Europe have been scrutinizing. I'd guess that's not a coincidence.

## Questions this post answers

### What is Google's Universal Cart and how does checkout work?

Universal Cart is a shopping cart built into Google Search and the Gemini app that lets shoppers save and track products from multiple retailers, including Nike, Sephora, Target, Walmart and Shopify sellers, in one place. Checkout runs through Google Pay on the Universal Commerce Protocol, an open standard, while Google's Agent Payments Protocol lets AI agents complete purchases on a shopper's behalf. It draws on Google's Shopping Graph of 60 billion product listings.

_Developers tracking how AI agents handle real-world payments can follow agentic commerce news like this on daily.dev._

### Why is Universal Cart not launching in the EU?

Google's roadmap lists Canada, Australia and the UK as the next markets for Universal Cart, but the EU is absent. This comes as Google faces an €890M fine under the EU's Digital Markets Act for self-preferencing in shopping results, plus a Stockholm court order to pay nearly $2B tied to the 2017 Google Shopping case, with more damages claims from comparison-shopping services pending.

_Anyone weighing how EU platform regulation shapes product rollouts can keep up with cases like this on daily.dev._

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---

Tags: [#google](https://daily.dev/tags/google), [#ecommerce](https://daily.dev/tags/ecommerce), [#google-gemini](https://daily.dev/tags/google-gemini)

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