--- title: Google lifts the Pixel 10a price to $599 as memory costs... description: Google has raised the price of the Pixel 10a from $499 to $599 (and the 256GB model to $699), seven months after launch, with no hardware changes. The company... canonical: https://daily.dev/posts/google-lifts-the-pixel-10a-price-to-599-as-memory-costs-climb-aidry2qby twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Google lifts the Pixel 10a price to $599 as memory costs climb | daily.dev og:description: Google has raised the price of the Pixel 10a from $499 to $599 (and the 256GB model to $699), seven months after launch, with no hardware changes. The company... og:url: https://daily.dev/posts/google-lifts-the-pixel-10a-price-to-599-as-memory-costs-climb-aidry2qby og:image: https://api.daily.dev/og/posts/aidRY2QBY.png og:image:alt: Google lifts the Pixel 10a price to $599 as memory costs climb og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Google lifts the Pixel 10a price to $599 as memory costs climb **[The Next Web](https://daily.dev/sources/tnw)** · 3 min read · 0 upvotes · 0 comments ## Summary Google has raised the price of the Pixel 10a from $499 to $599 (and the 256GB model to $699), seven months after launch, with no hardware changes. The company blames surging memory costs, which a Google VP said rose from $2.80 to $12 per gigabyte. Apple and Samsung have also repriced existing phones in the past month, and Google hasn't said whether European prices will follow. Memory now makes up as much as half the parts cost of a budget Android phone, up from about 15% before the shortage, pushing Google to also cut RAM in the Pixel 11 Pro and rework Android to use less memory. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### Why did Google raise the price of the Pixel 10a? Google raised the Pixel 10a from $499 to $599 (256GB model now $699) seven months after launch due to rising memory costs, not any hardware change. A Google vice president said RAM prices climbed from $2.80 to $12 per gigabyte, citing Morgan Stanley data. Memory now accounts for up to half the parts cost of a budget Android phone, versus about 15% before the shortage. _Anyone tracking hardware cost trends can follow memory-driven pricing shifts like this on daily.dev._ ### Are other phone makers also raising prices due to memory shortages? Yes, Apple raised prices across older iPhones alongside the iPhone 18 Pro launch, and Samsung lifted prices by $100 across most of the Galaxy S26 range. The price hikes have spread beyond new launches to phones already sitting on store shelves, reflecting a broader DRAM and memory shortage affecting the whole industry. _Developers and buyers weighing device costs can keep an eye on this memory crunch via daily.dev._ ### How much have DDR5 memory prices increased recently? DDR5 prices in Germany rose 414% in a year, part of a broader memory shortage that has pushed RAM costs from $2.80 to $12 per gigabyte according to a Google vice president citing Morgan Stanley. This shortage has made memory account for as much as half the parts cost of a budget Android phone, compared to about 15% before. _Those budgeting for hardware upgrades can track memory price swings like this on daily.dev._ ## Similar posts on daily.dev - [Google debuts $499 Pixel 10a](https://daily.dev/posts/google-debuts-499-pixel-10a-vswlruowt) · TechCrunch · 0 upvotes · 0 comments - [Samsung lifts prices across most of the Galaxy S26 range by $100](https://daily.dev/posts/samsung-lifts-prices-across-most-of-the-galaxy-s26-range-by-100-7pkqrlgdl) · The Next Web · 1 upvotes · 0 comments - [4 reasons the Pixel 10a is the only midrange phone I recommend](https://daily.dev/posts/4-reasons-the-pixel-10a-is-the-only-midrange-phone-i-recommend-k5c0hk8qw) · XDA Developers · 0 upvotes · 0 comments --- Tags: [#google](https://daily.dev/tags/google), [#supply-chain](https://daily.dev/tags/supply-chain) [View this post on daily.dev](https://daily.dev/posts/google-lifts-the-pixel-10a-price-to-599-as-memory-costs-climb-aidry2qby) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Google lifts the Pixel 10a price to $599 as memory costs climb","url":"https://daily.dev/posts/google-lifts-the-pixel-10a-price-to-599-as-memory-costs-climb-aidry2qby","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/google-lifts-the-pixel-10a-price-to-599-as-memory-costs-climb-aidry2qby"},"datePublished":"2026-10-02T20:23:03.134Z","dateModified":"2026-10-06T19:13:20.482Z","description":"Google has raised the price of the Pixel 10a from $499 to $599 (and the 256GB model to $699), seven months after launch, with no hardware changes. 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Developers and buyers weighing device costs can keep an eye on this memory crunch via daily.dev."}},{"@type":"Question","name":"How much have DDR5 memory prices increased recently?","acceptedAnswer":{"@type":"Answer","text":"DDR5 prices in Germany rose 414% in a year, part of a broader memory shortage that has pushed RAM costs from $2.80 to $12 per gigabyte according to a Google vice president citing Morgan Stanley. This shortage has made memory account for as much as half the parts cost of a budget Android phone, compared to about 15% before. Those budgeting for hardware upgrades can track memory price swings like this on daily.dev."}}]} ```