--- title: Google Revises Plan on Third-Party Cookies in Chrome,... description: Google has decided not to phase out third-party cookies from its Chrome browser, opting instead to introduce a new user-choice experience for controlling... canonical: https://daily.dev/posts/google-revises-plan-on-third-party-cookies-in-chrome-updates-privacy-sandbox-3z9uhy90g twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Google Revises Plan on Third-Party Cookies in Chrome, Updates Privacy Sandbox | daily.dev og:description: Google has decided not to phase out third-party cookies from its Chrome browser, opting instead to introduce a new user-choice experience for controlling... og:url: https://daily.dev/posts/google-revises-plan-on-third-party-cookies-in-chrome-updates-privacy-sandbox-3z9uhy90g og:image: https://api.daily.dev/og/posts/3z9UHY90g.png og:image:alt: Google Revises Plan on Third-Party Cookies in Chrome, Updates Privacy Sandbox og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Google Revises Plan on Third-Party Cookies in Chrome, Updates Privacy Sandbox **[Collections](https://daily.dev/sources/collections)** · 2 min read · 2 upvotes · 0 comments ## Summary Google has decided not to phase out third-party cookies from its Chrome browser, opting instead to introduce a new user-choice experience for controlling cookie preferences. This follows feedback from regulators, advertisers, and the digital community. Google's Privacy Sandbox will continue to develop APIs and privacy features, aiming to balance user privacy with the needs of digital businesses. The decision has received mixed reactions from privacy advocates and advertisers, highlighting the ongoing debate over online privacy solutions. ## Content In a significant shift, Google has decided not to phase out third-party cookies from its Chrome browser. Instead, the tech giant will introduce a new user-choice experience, allowing users to control cookie preferences more actively. This decision comes after considerable feedback from regulators, advertisers, and the broader digital community. Google's change of direction follows years of controversy and multiple delays in its initial plan to eliminate third-party cookies in favor of privacy-preserving APIs. The company's new strategy involves continuing to develop its Privacy Sandbox initiative, which aims to balance user privacy with the needs of digital businesses and advertisers. The Electronic Frontier Foundation (EFF) and other privacy advocates have criticized Google’s decision, arguing that it prioritizes the interests of advertisers over user privacy. Conversely, advertisers and publishers have expressed concerns about how the removal of third-party cookies would impact their business models. Similar to Apple's approach to app tracking, Google's revised method will feature a user-choice prompt, enabling individuals to accept or deny ad tracking at the browser level. This proposal is currently under review by the UK’s Competition and Markets Authority, highlighting the regulatory attention the initiative has garnered globally. Google's Privacy Sandbox will continue to be a central component of this new framework. The Sandbox includes developing APIs and new privacy features aimed at offering privacy-preserving advertising solutions. Among these features is IP protection for users browsing in Incognito mode. The decision underscores the complexity and challenge of creating a consensus-driven solution for online privacy, especially given the varied interests of stakeholders across the internet ecosystem. With competing browsers like Safari and Firefox having already dropped support for third-party cookies, Google's latest move aims to provide a middle ground that caters to both privacy concerns and advertising needs. ## Similar posts on daily.dev - [Don’t just attend KubeCon \+ CloudNativeCon, Merge Forward your experience\!](https://daily.dev/posts/don-t-just-attend-kubecon-cloudnativecon-merge-forward-your-experience--l0rpp73x8) · CNCF · 1 upvotes · 0 comments - [Announcing H2 2026 KCDs](https://daily.dev/posts/announcing-h2-2026-kcds-m96goajm1) · CNCF · 1 upvotes · 0 comments - [Two months of Open Community Groups](https://daily.dev/posts/two-months-of-open-community-groups-asf52zhbs) · CNCF · 0 upvotes · 0 comments - [CNCF Unveils Schedule for KubeCon \+ CloudNativeCon Europe 2026](https://daily.dev/posts/cncf-unveils-schedule-for-kubecon-cloudnativecon-europe-2026-ikhcoa5cb) · CNCF · 2 upvotes · 0 comments - [CNCF Debuts KubeCon \+ CloudNativeCon Japan 2026 Schedule](https://daily.dev/posts/cncf-debuts-kubecon-cloudnativecon-japan-2026-schedule-xp5pyudub) · CNCF · 1 upvotes · 0 comments --- Tags: [#tech-news](https://daily.dev/tags/tech-news), [#privacy](https://daily.dev/tags/privacy), [#google-chrome](https://daily.dev/tags/google-chrome), [#advertising](https://daily.dev/tags/advertising) [View this post on daily.dev](https://daily.dev/posts/google-revises-plan-on-third-party-cookies-in-chrome-updates-privacy-sandbox-3z9uhy90g) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Google Revises Plan on Third-Party Cookies in Chrome, Updates Privacy Sandbox","url":"https://daily.dev/posts/google-revises-plan-on-third-party-cookies-in-chrome-updates-privacy-sandbox-3z9uhy90g","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/google-revises-plan-on-third-party-cookies-in-chrome-updates-privacy-sandbox-3z9uhy90g"},"datePublished":"2024-07-22T22:22:27.044Z","dateModified":"2024-07-23T16:45:09.431Z","description":"Google has decided not to phase out third-party cookies from its Chrome browser, opting instead to introduce a new user-choice experience for controlling...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/d7b68ba07d9ba667cadd152e481fd7bc?_a=AQAEuiZ","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/d7b68ba07d9ba667cadd152e481fd7bc?_a=AQAEuiZ","isAccessibleForFree":true,"articleSection":"Collections","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Collections","logo":"https://media.daily.dev/image/upload/s--fk_6ycEi--/f_auto,q_auto/v1780996001/logos/collections?_a=BAMAMiWQ0","url":"https://daily.dev/sources/collections"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/google-revises-plan-on-third-party-cookies-in-chrome-updates-privacy-sandbox-3z9uhy90g","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":2},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"tech-news,privacy,google-chrome,advertising","timeRequired":"PT2M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Collections","item":"https://daily.dev/sources/collections"},{"@type":"ListItem","position":3,"name":"Google Revises Plan on Third-Party Cookies in Chrome, Updates Privacy Sandbox"}]} ```