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title: GoWish, the Danish wishlist app, is valued at more than...
description: Danish wishlist app GoWish has raised new funding at a valuation exceeding $200 million, according to Bloomberg. Originally launched in 2015 as a PostNord...
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og:description: Danish wishlist app GoWish has raised new funding at a valuation exceeding $200 million, according to Bloomberg. Originally launched in 2015 as a PostNord...
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# GoWish, the Danish wishlist app, is valued at more than $200mn ater its last raising

**[The Next Web](https://daily.dev/sources/tnw)** · 4 min read · 0 upvotes · 0 comments

## Summary

Danish wishlist app GoWish has raised new funding at a valuation exceeding $200 million, according to Bloomberg. Originally launched in 2015 as a PostNord seasonal promotional tool called Ønskeskyen, it was acquired and rebuilt into a commerce business by Dotcom Capital in 2020, with London PE firm Capital D taking roughly a third of the company in January 2025. GoWish has grown to more than 18 million registered users, over nine million in the US, and monetizes through affiliate partnerships and a data product called Wish Signals that packages user wishlist activity as demand intelligence for retailers. Financials show growth prioritized over profit, with a 2024 profit turning into a 2025 loss. The piece questions whether wishlists survive as platforms like Alibaba build agentic shopping directly into their own AI models.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://thenextweb.com/news/gowish-200m-valuation-funding-round>

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---

Tags: [#startup](https://daily.dev/tags/startup), [#venture-capital](https://daily.dev/tags/venture-capital), [#ecommerce](https://daily.dev/tags/ecommerce)

[View this post on daily.dev](https://daily.dev/posts/gowish-the-danish-wishlist-app-is-valued-at-more-than-200mn-ater-its-last-raising-snw6bzf99)

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