--- title: GPU prices are approaching 2.5x their launch cost. Asus... description: Asus and Gigabyte have issued a second round of GPU price hikes in 2026, affecting the entire Nvidia RTX 50-series and AMD Radeon RX 9000 lineup. The RTX 5090D... canonical: https://daily.dev/posts/gpu-prices-are-approaching-2-5x-their-launch-cost-asus-and-gigabyte-just-made-it-official-with-a-se-foylnvhgz twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: GPU prices are approaching 2.5x their launch cost. Asus and Gigabyte just made it official with a second 2026 price hike. | daily.dev og:description: Asus and Gigabyte have issued a second round of GPU price hikes in 2026, affecting the entire Nvidia RTX 50-series and AMD Radeon RX 9000 lineup. The RTX 5090D... og:url: https://daily.dev/posts/gpu-prices-are-approaching-2-5x-their-launch-cost-asus-and-gigabyte-just-made-it-official-with-a-se-foylnvhgz og:image: https://api.daily.dev/og/posts/FOYlnVHGz.png og:image:alt: GPU prices are approaching 2.5x their launch cost. Asus and Gigabyte just made it official with a second 2026 price hike. og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # GPU prices are approaching 2.5x their launch cost. Asus and Gigabyte just made it official with a second 2026 price hike. **[The Next Web](https://daily.dev/sources/tnw)** · 3 min read · 0 upvotes · 0 comments ## Summary Asus and Gigabyte have issued a second round of GPU price hikes in 2026, affecting the entire Nvidia RTX 50-series and AMD Radeon RX 9000 lineup. The RTX 5090D V2 saw increases of up to $666, pushing some cards to nearly 2.5x their original launch price. The increases are driven by an ongoing DRAM and NAND memory shortage fueled by AI data center demand. One buyer had a $4,429 RTX 5090 order cancelled mid-purchase because Asus could no longer supply at that price — the card now lists at $4,982. Even legacy cards like the RTX 3050 and RTX 3060, reintroduced to offer budget options, received price hikes. The same memory crisis is also affecting smartphones and Apple products globally. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Some RAM Options Now Cost More Than New GPUs](https://daily.dev/posts/some-ram-options-now-cost-more-than-new-gpus-6j0fdbkkx) · 80 LEVEL · 0 upvotes · 1 comments - [4 used GPUs that suddenly make sense again now that new cards cost double MSRP](https://daily.dev/posts/4-used-gpus-that-suddenly-make-sense-again-now-that-new-cards-cost-double-msrp-geyydsgvq) · XDA Developers · 0 upvotes · 0 comments - [Asus is charging $4,799 for an RTX 5080 gaming laptop that costs more than last year’s RTX 5090 model](https://daily.dev/posts/asus-is-charging-4-799-for-an-rtx-5080-gaming-laptop-that-costs-more-than-last-year-s-rtx-5090-mode-a0ikbhrmo) · The Next Web · 0 upvotes · 0 comments --- Tags: [#nvidia](https://daily.dev/tags/nvidia), [#gpu](https://daily.dev/tags/gpu), [#amd](https://daily.dev/tags/amd) [View this post on daily.dev](https://daily.dev/posts/gpu-prices-are-approaching-2-5x-their-launch-cost-asus-and-gigabyte-just-made-it-official-with-a-se-foylnvhgz) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"GPU prices are approaching 2.5x their launch cost. 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