--- title: Haskell in Production: Textcontent | daily.dev description: Marc Scholten discusses building Textcontent, an AI-powered marketing content generation tool used by over 1000 people across 300 businesses. The product... canonical: https://daily.dev/posts/haskell-in-production-textcontent-fslygwirm twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Haskell in Production: Textcontent | daily.dev og:description: Marc Scholten discusses building Textcontent, an AI-powered marketing content generation tool used by over 1000 people across 300 businesses. The product... og:url: https://daily.dev/posts/haskell-in-production-textcontent-fslygwirm og:image: https://api.daily.dev/og/posts/fslyGWIRm.png og:image:alt: Haskell in Production: Textcontent og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Haskell in Production: Textcontent **[Serokell](https://daily.dev/sources/serokell)** · 6 min read · 0 upvotes · 0 comments ## Summary Marc Scholten discusses building Textcontent, an AI-powered marketing content generation tool used by over 1000 people across 300 businesses. The product started as an e-commerce ad generator but pivoted to general marketing content creation. Built by a 1-2 person team using Haskell, it leverages OpenAI's GPT models rather than custom ML algorithms. Haskell's type system and functional paradigm proved valuable for compiling user configurations into GPT prompts, handling API failures gracefully, and enabling rapid feature development despite limited resources and library ecosystem gaps. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Haskell in Production: Scrive](https://daily.dev/posts/haskell-in-production-scrive-afcztblsi) · Serokell · 0 upvotes · 0 comments - [OpenAI’s latest product lets you vibe code science](https://daily.dev/posts/openai-s-latest-product-lets-you-vibe-code-science-sby5vlcit) · MIT Technology Review · 0 upvotes · 0 comments - [A Couple Million Lines of Haskell: Production Engineering at Mercury](https://daily.dev/posts/a-couple-million-lines-of-haskell-production-engineering-at-mercury-apjrivjvs) · Hacker News · 1 upvotes · 0 comments --- Tags: [#machine-learning](https://daily.dev/tags/machine-learning), [#startup](https://daily.dev/tags/startup), [#openai](https://daily.dev/tags/openai), [#functional-programming](https://daily.dev/tags/functional-programming), [#haskell](https://daily.dev/tags/haskell) [View this post on daily.dev](https://daily.dev/posts/haskell-in-production-textcontent-fslygwirm) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Haskell in Production: Textcontent","url":"https://daily.dev/posts/haskell-in-production-textcontent-fslygwirm","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/haskell-in-production-textcontent-fslygwirm"},"datePublished":"2026-02-04T12:53:55.276Z","dateModified":"2026-02-04T12:55:16.748Z","description":"Marc Scholten discusses building Textcontent, an AI-powered marketing content generation tool used by over 1000 people across 300 businesses. 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