Have you heard? Clickhouse is winning the observability wars!
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Charity Majors reacts to Mat Duggan's viral post about ClickHouse dominating observability at scale, using it as a springboard to argue that columnar storage-backed observability ("Observability 2.0") is fundamentally superior to the traditional three-pillars model. She argues that newer observability vendors, despite building on columnar stores, are deliberately obscuring this architectural advantage by positioning themselves as merely "Datadog, but cheaper" — missing the real product differentiation. At 10TB/day, tools like Elastic, LGTM, and Datadog fall apart while ClickHouse scales linearly. The core thesis: unified, context-rich data (traces or wide canonical events) is more valuable than data sliced into separate pillars, and Datadog's business model is structurally locked into the old architecture. She endorses ClickHouse for self-managed clusters and Honeycomb for managed observability.
