--- title: HBO Max embraces vertical video with a new ‘Shorts’ feed description: HBO Max is launching a TikTok-style vertical video 'Shorts' feed within its app, showing trailers, clips, and bonus content personalized to user watch history.... canonical: https://daily.dev/posts/hbo-max-embraces-vertical-video-with-a-new-shorts-feed-qqtw5jodk twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: HBO Max embraces vertical video with a new ‘Shorts’ feed | daily.dev og:description: HBO Max is launching a TikTok-style vertical video 'Shorts' feed within its app, showing trailers, clips, and bonus content personalized to user watch history.... og:url: https://daily.dev/posts/hbo-max-embraces-vertical-video-with-a-new-shorts-feed-qqtw5jodk og:image: https://api.daily.dev/og/posts/qQtW5JODK.png og:image:alt: HBO Max embraces vertical video with a new ‘Shorts’ feed og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # HBO Max embraces vertical video with a new ‘Shorts’ feed **[TechCrunch](https://daily.dev/sources/tc)** · 3 min read · 0 upvotes · 0 comments ## Summary HBO Max is launching a TikTok-style vertical video 'Shorts' feed within its app, showing trailers, clips, and bonus content personalized to user watch history. An AI tool analyzes scene-level metadata to surface compelling clips, with editors making final curation decisions. The platform is also introducing an experimental AI-powered conversational search feature that interprets natural language queries to recommend movies and TV shows. Both features are currently in limited testing with select U.S. users on iOS and Android respectively. HBO Max joins Netflix, Disney+, and Peacock in adopting short-form vertical video feeds for content discovery. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Netflix wants you to watch ‘Clips,’ its TikTok-like vertical video feed](https://daily.dev/posts/netflix-wants-you-to-watch-clips-its-tiktok-like-vertical-video-feed-zqt6tc4cq) · TechCrunch · 1 upvotes · 0 comments - [Disney\+ is launching short-form videos this year](https://daily.dev/posts/disney-is-launching-short-form-videos-this-year-qvsxapta0) · TechCrunch · 0 upvotes · 0 comments - [CNN’s app is adding a ‘Shorts’ feed for bite-size videos](https://daily.dev/posts/cnn-s-app-is-adding-a-shorts-feed-for-bite-size-videos-yfs9ks8ma) · The Verge · 0 upvotes · 0 comments - [Prime Video follows Netflix and Disney by adding a TikTok-like ‘Clips’ feed in its app](https://daily.dev/posts/prime-video-follows-netflix-and-disney-by-adding-a-tiktok-like-clips-feed-in-its-app-t0dvawv0o) · TechCrunch · 0 upvotes · 0 comments --- Tags: [#ai-search](https://daily.dev/tags/ai-search) [View this post on daily.dev](https://daily.dev/posts/hbo-max-embraces-vertical-video-with-a-new-shorts-feed-qqtw5jodk) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"HBO Max embraces vertical video with a new ‘Shorts’ feed","url":"https://daily.dev/posts/hbo-max-embraces-vertical-video-with-a-new-shorts-feed-qqtw5jodk","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/hbo-max-embraces-vertical-video-with-a-new-shorts-feed-qqtw5jodk"},"datePublished":"2026-07-28T18:01:17.090Z","dateModified":"2026-07-28T18:40:33.534Z","description":"HBO Max is launching a TikTok-style vertical video 'Shorts' feed within its app, showing trailers, clips, and bonus content personalized to user watch history....","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/60718076e453786b230b9bc858a92a4a?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/60718076e453786b230b9bc858a92a4a?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"TechCrunch","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"TechCrunch","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tc","url":"https://daily.dev/sources/tc"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/hbo-max-embraces-vertical-video-with-a-new-shorts-feed-qqtw5jodk","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"ai-search","timeRequired":"PT3M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"TechCrunch","item":"https://daily.dev/sources/tc"},{"@type":"ListItem","position":3,"name":"HBO Max embraces vertical video with a new ‘Shorts’ feed"}]} ```