--- title: He Picked the Highest Number He Could Imagine. Customer... description: Amplitude's founder recounts the moment a prospective customer asked how much the product cost, forcing him to name a price on the spot. Drawing on Patrick... canonical: https://daily.dev/posts/he-picked-the-highest-number-he-could-imagine-customer-paid-it-on-the-spot--puc2ph2ze twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: He Picked the Highest Number He Could Imagine. Customer Paid It on the Spot. | daily.dev og:description: Amplitude's founder recounts the moment a prospective customer asked how much the product cost, forcing him to name a price on the spot. Drawing on Patrick... og:url: https://daily.dev/posts/he-picked-the-highest-number-he-could-imagine-customer-paid-it-on-the-spot--puc2ph2ze og:image: https://api.daily.dev/og/posts/pUc2PH2Ze.png og:image:alt: He Picked the Highest Number He Could Imagine. Customer Paid It on the Spot. og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # He Picked the Highest Number He Could Imagine. Customer Paid It on the Spot. **[EO](https://daily.dev/sources/entreprenueropp)** · 1 min read · 0 upvotes · 0 comments ## Summary Amplitude's founder recounts the moment a prospective customer asked how much the product cost, forcing him to name a price on the spot. Drawing on Patrick McKenzie's advice to always charge more, he blurted out $1,000 a month, and the customer agreed immediately. He reflects that he should have started charging much earlier instead of giving the product away for free, and that securing even one paying customer's commitment early on is enough to build a business around. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#startup](https://daily.dev/tags/startup) [View this post on daily.dev](https://daily.dev/posts/he-picked-the-highest-number-he-could-imagine-customer-paid-it-on-the-spot--puc2ph2ze) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"He Picked the Highest Number He Could Imagine. 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