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description: Open World, a division of LA-based Loaded Holdings, has launched Hitscan — a creator analytics and discovery platform aimed at game publishers. Built on their...
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og:description: Open World, a division of LA-based Loaded Holdings, has launched Hitscan — a creator analytics and discovery platform aimed at game publishers. Built on their...
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# Hitscan is a new tool for connecting publishers with creators that are "driving the most impact and viewership"

**[GamesIndustry.biz](https://daily.dev/sources/gamesindustry)** · 9 min read · 0 upvotes · 0 comments

## Summary

Open World, a division of LA-based Loaded Holdings, has launched Hitscan — a creator analytics and discovery platform aimed at game publishers. Built on their earlier NoScope platform, Hitscan helps publishers identify which content creators are driving the most viewership and engagement for their games, manage creator program relationships, and track historical partnership data. The tool is designed to serve as a single source of truth across creator, brand, and product teams, replacing fragmented workflows. Early adopters include Devolver Digital and Skybound. The platform tracks signals across Twitch, YouTube, and TikTok, and plans to integrate AI-driven recommendations. Loaded's recent acquisition of influencer marketing platform Drope.me is intended to complement Hitscan's intelligence layer with an activation layer for creator programs.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://www.gamesindustry.biz/hitscan-is-a-new-tool-for-connecting-publishers-with-creators-that-are-driving-the-most-impact-and-viewership>

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---

Tags: [#game-development](https://daily.dev/tags/game-development), [#influencer-marketing](https://daily.dev/tags/influencer-marketing), [#twitch](https://daily.dev/tags/twitch)

[View this post on daily.dev](https://daily.dev/posts/hitscan-is-a-new-tool-for-connecting-publishers-with-creators-that-are-driving-the-most-impact-and--cx7yivj5g)

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