--- title: How and why events drive search ROI - Algolia Blog description: Algolia's AI search and discovery platform uses AI to optimize the customer experience, increase conversion, and improve ROI. AI helps in understanding query... canonical: https://daily.dev/posts/how-and-why-events-drive-search-roi---algolia-blog-2yhkjhbpy twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: How and why events drive search ROI - Algolia Blog | daily.dev og:description: Algolia's AI search and discovery platform uses AI to optimize the customer experience, increase conversion, and improve ROI. AI helps in understanding query... og:url: https://daily.dev/posts/how-and-why-events-drive-search-roi---algolia-blog-2yhkjhbpy og:image: https://api.daily.dev/og/posts/2yhkjhBpy.png og:image:alt: How and why events drive search ROI - Algolia Blog og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # How and why events drive search ROI - Algolia Blog **[Algolia Blog](https://daily.dev/sources/alg)** · 8 min read · 0 upvotes · 0 comments ## Summary Algolia's AI search and discovery platform uses AI to optimize the customer experience, increase conversion, and improve ROI. AI helps in understanding query intent and personalizing search results. Event tracking is key to improving search ROI. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#ai](https://daily.dev/tags/ai), [#algolia](https://daily.dev/tags/algolia) [View this post on daily.dev](https://daily.dev/posts/how-and-why-events-drive-search-roi---algolia-blog-2yhkjhbpy) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"How and why events drive search ROI - Algolia Blog","url":"https://daily.dev/posts/how-and-why-events-drive-search-roi---algolia-blog-2yhkjhbpy","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/how-and-why-events-drive-search-roi---algolia-blog-2yhkjhbpy"},"datePublished":"2024-04-12T13:30:48.572Z","dateModified":"2024-05-09T07:55:57.971Z","description":"Algolia's AI search and discovery platform uses AI to optimize the customer experience, increase conversion, and improve ROI. AI helps in understanding query...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/6349988e9ff81478850077a5c43f564b?_a=AQAEufR","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/6349988e9ff81478850077a5c43f564b?_a=AQAEufR","isAccessibleForFree":true,"articleSection":"Algolia Blog","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Algolia Blog","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/40c8c5e719b4457ea5758002cf8ad08a","url":"https://daily.dev/sources/alg"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/how-and-why-events-drive-search-roi---algolia-blog-2yhkjhbpy","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"ai,algolia","timeRequired":"PT8M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Algolia Blog","item":"https://daily.dev/sources/alg"},{"@type":"ListItem","position":3,"name":"How and why events drive search ROI - Algolia Blog"}]} ```