---
title: "How and why events drive search ROI - Algolia Blog"
url: https://daily.dev/posts/how-and-why-events-drive-search-roi---algolia-blog-2yhkjhbpy
source_url: https://algolia.com/blog/product/how-and-why-events-drive-search-roi/
type: article
source: "Algolia Blog"
published: 2024-04-12T13:30:48.572Z
updated: 2024-05-09T07:55:57.971Z
tags: ["ai", "algolia"]
reading_time: 8
upvotes: 0
comments: 0
language: en
---

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# How and why events drive search ROI - Algolia Blog

**[Algolia Blog](https://daily.dev/sources/alg)** · 8 min read · 0 upvotes · 0 comments

## Summary

Algolia's AI search and discovery platform uses AI to optimize the customer experience, increase conversion, and improve ROI. AI helps in understanding query intent and personalizing search results. Event tracking is key to improving search ROI.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://algolia.com/blog/product/how-and-why-events-drive-search-roi/>

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---

Tags: [#ai](https://daily.dev/tags/ai), [#algolia](https://daily.dev/tags/algolia)

[View this post on daily.dev](https://daily.dev/posts/how-and-why-events-drive-search-roi---algolia-blog-2yhkjhbpy)