--- title: How Atlassian Williams F1 Team uses Assets to drive... description: Atlassian Williams F1 Team uses Atlassian Assets and Jira Service Management to manage over 350,000 car parts and 1,700+ factory machines with full lifecycle... canonical: https://daily.dev/posts/how-atlassian-williams-f1-team-uses-assets-to-drive-performance-h2rhhbrmq twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: How Atlassian Williams F1 Team uses Assets to drive performance | daily.dev og:description: Atlassian Williams F1 Team uses Atlassian Assets and Jira Service Management to manage over 350,000 car parts and 1,700+ factory machines with full lifecycle... og:url: https://daily.dev/posts/how-atlassian-williams-f1-team-uses-assets-to-drive-performance-h2rhhbrmq og:image: https://api.daily.dev/og/posts/H2RhhBrmq.png og:image:alt: How Atlassian Williams F1 Team uses Assets to drive performance og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # How Atlassian Williams F1 Team uses Assets to drive performance **[Atlassian](https://daily.dev/sources/atlassian)** · 8 min read · 0 upvotes · 0 comments ## Summary Atlassian Williams F1 Team uses Atlassian Assets and Jira Service Management to manage over 350,000 car parts and 1,700+ factory machines with full lifecycle visibility. By treating business objects as 'nouns' and enriching them with contextual metadata, the team improved fault traceability, reduced administrative overhead, and built scalable booking systems for lab equipment. Key advice from their Head of Product Ownership: start with what your organization cares about, sync your data via APIs, enrich assets incrementally, and expose data to other systems for compounding value. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Prepare These 5 Assets Before Your AI Agents Take On More Work](https://daily.dev/posts/prepare-these-5-assets-before-your-ai-agents-take-on-more-work-xfcf65f9m) · Towards Data Science · 1 upvotes · 0 comments - [Your Infrastructure Record, Now Native in Jira Service Management Assets](https://daily.dev/posts/your-infrastructure-record-now-native-in-jira-service-management-assets-mfzwna7ba) · NetBox Labs · 0 upvotes · 0 comments - [Accelerating Innovation: How Atlassian Williams Racing Drives Success with Rovo](https://daily.dev/posts/accelerating-innovation-how-atlassian-williams-racing-drives-success-with-rovo-c7qscczmd) · Atlassian · 0 upvotes · 0 comments - [IT Operations: The Critical Role of Automatic Asset Management](https://daily.dev/posts/it-operations-the-critical-role-of-automatic-asset-management-zily5xmlz) · Halodoc · 0 upvotes · 0 comments - [Making Big Things Happen](https://daily.dev/posts/making-big-things-happen-hw96mlznq) · Hardik Pandya · 0 upvotes · 0 comments --- Tags: [#atlassian](https://daily.dev/tags/atlassian) [View this post on daily.dev](https://daily.dev/posts/how-atlassian-williams-f1-team-uses-assets-to-drive-performance-h2rhhbrmq) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"How Atlassian Williams F1 Team uses Assets to drive performance","url":"https://daily.dev/posts/how-atlassian-williams-f1-team-uses-assets-to-drive-performance-h2rhhbrmq","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/how-atlassian-williams-f1-team-uses-assets-to-drive-performance-h2rhhbrmq"},"datePublished":"2026-08-05T17:07:33.324Z","dateModified":"2026-08-05T18:08:04.061Z","description":"Atlassian Williams F1 Team uses Atlassian Assets and Jira Service Management to manage over 350,000 car parts and 1,700+ factory machines with full lifecycle...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/c451f6d098ae362077313409738ca031?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/c451f6d098ae362077313409738ca031?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"Atlassian","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Atlassian","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/44750d8e66de4411bb477159b321bb43","url":"https://daily.dev/sources/atlassian"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/how-atlassian-williams-f1-team-uses-assets-to-drive-performance-h2rhhbrmq","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"atlassian","timeRequired":"PT8M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Atlassian","item":"https://daily.dev/sources/atlassian"},{"@type":"ListItem","position":3,"name":"How Atlassian Williams F1 Team uses Assets to drive performance"}]} ```