Atlassian Williams F1 Team uses Atlassian Assets and Jira Service Management to manage over 350,000 car parts and 1,700+ factory machines with full lifecycle visibility. By treating business objects as 'nouns' and enriching them with contextual metadata, the team improved fault traceability, reduced administrative overhead, and built scalable booking systems for lab equipment. Key advice from their Head of Product Ownership: start with what your organization cares about, sync your data via APIs, enrich assets incrementally, and expose data to other systems for compounding value.
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A 1,200-person team with huge scopeThe “aha” moment: thinking in nounsEvery car part has a story. Now the team can tell it.Built to scaleRichard’s advice based on the journey at Atlassian Williams F1 TeamAchieving full asset visibility from the garage to the track.37 Impressions