--- title: How Data Cloud Processes One Quadrillion Records Monthly description: Learn about Soumya KV and her team's mission to design, develop, test, and continuously improve Data Cloud internal applications for customer targeting and... canonical: https://daily.dev/posts/how-data-cloud-processes-one-quadrillion-records-monthly-q4zjxd6py twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: How Data Cloud Processes One Quadrillion Records Monthly | daily.dev og:description: Learn about Soumya KV and her team's mission to design, develop, test, and continuously improve Data Cloud internal applications for customer targeting and... og:url: https://daily.dev/posts/how-data-cloud-processes-one-quadrillion-records-monthly-q4zjxd6py og:image: https://api.daily.dev/og/posts/q4zJXD6py.png og:image:alt: How Data Cloud Processes One Quadrillion Records Monthly og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # How Data Cloud Processes One Quadrillion Records Monthly **[Salesforce Engineering](https://daily.dev/sources/salesforceeng)** · 6 min read · 1 upvotes · 0 comments ## Summary Learn about Soumya KV and her team's mission to design, develop, test, and continuously improve Data Cloud internal applications for customer targeting and engagement through segmentation and activation. Discover the challenges they face in terms of scale and how they rely on Apache Spark to manage the scaling challenge. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#big-data](https://daily.dev/tags/big-data), [#apache-spark](https://daily.dev/tags/apache-spark), [#segmentation](https://daily.dev/tags/segmentation) [View this post on daily.dev](https://daily.dev/posts/how-data-cloud-processes-one-quadrillion-records-monthly-q4zjxd6py) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"How Data Cloud Processes One Quadrillion Records Monthly","url":"https://daily.dev/posts/how-data-cloud-processes-one-quadrillion-records-monthly-q4zjxd6py","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/how-data-cloud-processes-one-quadrillion-records-monthly-q4zjxd6py"},"datePublished":"2024-04-25T00:15:22.206Z","dateModified":"2024-05-09T09:23:16.455Z","description":"Learn about Soumya KV and her team's mission to design, develop, test, and continuously improve Data Cloud internal applications for customer targeting and...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/efcb7dd13d029442e46a95f65cab80fc?_a=AQAEufR","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/efcb7dd13d029442e46a95f65cab80fc?_a=AQAEufR","isAccessibleForFree":true,"articleSection":"Salesforce Engineering","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Salesforce Engineering","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/513375817ec24d97b9cdb5efd16f87f2","url":"https://daily.dev/sources/salesforceeng"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/how-data-cloud-processes-one-quadrillion-records-monthly-q4zjxd6py","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":1},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"big-data,apache-spark,segmentation","timeRequired":"PT6M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Salesforce Engineering","item":"https://daily.dev/sources/salesforceeng"},{"@type":"ListItem","position":3,"name":"How Data Cloud Processes One Quadrillion Records Monthly"}]} ```