---
title: "How Data Cloud Processes One Quadrillion Records Monthly"
url: https://daily.dev/posts/how-data-cloud-processes-one-quadrillion-records-monthly-q4zjxd6py
source_url: https://engineering.salesforce.com/inside-data-clouds-secret-formula-for-processing-one-quadrillion-records-monthly/
type: article
source: "Salesforce Engineering"
published: 2024-04-25T00:15:22.206Z
updated: 2024-05-09T09:23:16.455Z
tags: ["big-data", "apache-spark", "segmentation"]
reading_time: 6
upvotes: 1
comments: 0
language: en
---

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# How Data Cloud Processes One Quadrillion Records Monthly

**[Salesforce Engineering](https://daily.dev/sources/salesforceeng)** · 6 min read · 1 upvotes · 0 comments

## Summary

Learn about Soumya KV and her team's mission to design, develop, test, and continuously improve Data Cloud internal applications for customer targeting and engagement through segmentation and activation. Discover the challenges they face in terms of scale and how they rely on Apache Spark to manage the scaling challenge.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://engineering.salesforce.com/inside-data-clouds-secret-formula-for-processing-one-quadrillion-records-monthly/>

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---

Tags: [#big-data](https://daily.dev/tags/big-data), [#apache-spark](https://daily.dev/tags/apache-spark), [#segmentation](https://daily.dev/tags/segmentation)

[View this post on daily.dev](https://daily.dev/posts/how-data-cloud-processes-one-quadrillion-records-monthly-q4zjxd6py)
