Guideless, an AI-powered software training platform, used Tinybird to build a customer-facing analytics feature called Insights without building a separate analytics backend. Events like views, plays, completions, and step-level progress flow into Tinybird for storage and aggregation, powering metrics such as completion rate and drop-off points. The company estimates Tinybird saved one to two weeks of initial engineering work plus ongoing maintenance. Since March 16, Tinybird processed about 130,000 analytical records, with monthly volume growing 2.7x. Analysis of the data revealed shorter guides have much higher completion rates (71% for 4-5 steps vs 44% for 13+ steps), and Insights is now sold as part of Guideless's Pro plan.
Table of contents
About the companyProblemWhy TinybirdResultsEngagement data is changing how Guideless builds the productStep-level analytics show exactly where viewers leaveInsights became part of the product Guideless sellsBuilding the analytics product, not the analytics infrastructure1.2K Impressions