--- title: How Identity Drives MSP Profitability: An Analyst’s... description: A Cisco partner blog, framed with commentary from analyst Anurag Agrawal of Techaisle, argues that identity has replaced the network as the primary security... canonical: https://daily.dev/posts/how-identity-drives-msp-profitability-an-analyst-s-perspective-dvbylmlvo twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: How Identity Drives MSP Profitability: An Analyst’s Perspective | daily.dev og:description: A Cisco partner blog, framed with commentary from analyst Anurag Agrawal of Techaisle, argues that identity has replaced the network as the primary security... og:url: https://daily.dev/posts/how-identity-drives-msp-profitability-an-analyst-s-perspective-dvbylmlvo og:image: https://api.daily.dev/og/posts/DVbYLMlvo.png og:image:alt: How Identity Drives MSP Profitability: An Analyst’s Perspective og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # How Identity Drives MSP Profitability: An Analyst’s Perspective **[Cisco](https://daily.dev/sources/cisco)** · 12 min read · 0 upvotes · 0 comments ## Summary A Cisco partner blog, framed with commentary from analyst Anurag Agrawal of Techaisle, argues that identity has replaced the network as the primary security control surface for SMB and midmarket customers, and pitches Cisco's Secure MSP Center and Duo as the way for MSPs to capture recurring margin. It cites Techaisle's 2026 SMB/midmarket security study on rising security budgets, MFA adoption, PAM/ITDR growth, machine identity gaps, and vendor sprawl, then ties these trends to Cisco's consumption-based licensing, NFR programs, and the Cisco 360 Partner Program and Partner Experience Platform as mechanisms for MSPs to grow margin. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Grow Your Managed Security Business with Cisco Secure MSP Center](https://daily.dev/posts/grow-your-managed-security-business-with-cisco-secure-msp-center-s8tshha6f) · Cisco · 0 upvotes · 0 comments - [Identity Security: Your First and Last Line of Defense](https://daily.dev/posts/identity-security-your-first-and-last-line-of-defense-otcbgnuh1) · The Hacker News · 1 upvotes · 0 comments - [Managed Security Services 2.0: How MSPs & MSSPs Can Dominate the Cybersecurity Market in 2025](https://daily.dev/posts/managed-security-services-2-0-how-msps-mssps-can-dominate-the-cybersecurity-market-in-2025-zsat4jg7y) · Security Boulevard · 0 upvotes · 0 comments - [Beyond the perimeter: Why identity and cyber security are one single story](https://daily.dev/posts/beyond-the-perimeter-why-identity-and-cyber-security-are-one-single-story-0spncxxof) · IT Security Guru · 0 upvotes · 0 comments - [Maximizing Managed Security Services Sales & Profitability: Part 2 of 2, A Strategic Guide to Creating New Services](https://daily.dev/posts/maximizing-managed-security-services-sales-profitability-part-2-of-2-a-strategic-guide-to-creati-wcvc2rtey) · Cisco · 0 upvotes · 0 comments --- Tags: [#cloud](https://daily.dev/tags/cloud), [#cyber](https://daily.dev/tags/cyber), [#authentication](https://daily.dev/tags/authentication) [View this post on daily.dev](https://daily.dev/posts/how-identity-drives-msp-profitability-an-analyst-s-perspective-dvbylmlvo) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"How Identity Drives MSP Profitability: An Analyst’s Perspective","url":"https://daily.dev/posts/how-identity-drives-msp-profitability-an-analyst-s-perspective-dvbylmlvo","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/how-identity-drives-msp-profitability-an-analyst-s-perspective-dvbylmlvo"},"datePublished":"2026-08-14T16:18:27.142Z","dateModified":"2026-08-14T16:18:46.233Z","description":"A Cisco partner blog, framed with commentary from analyst Anurag Agrawal of Techaisle, argues that identity has replaced the network as the primary security...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/7dd50beaa48828d478af408d3ce0a1e3?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/7dd50beaa48828d478af408d3ce0a1e3?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"Cisco","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Cisco","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/68b8a8be17184235a5067d7c84162f77","url":"https://daily.dev/sources/cisco"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/how-identity-drives-msp-profitability-an-analyst-s-perspective-dvbylmlvo","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"cloud,cyber,authentication","timeRequired":"PT12M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Cisco","item":"https://daily.dev/sources/cisco"},{"@type":"ListItem","position":3,"name":"How Identity Drives MSP Profitability: An Analyst’s Perspective"}]} ```