--- title: How Insider One uses ClickHouse Cloud to power real-time... description: Insider One migrated its Unified Customer Database (UCD) from self-managed ClickHouse on AWS to ClickHouse Cloud, achieving 50-60% average query latency... canonical: https://daily.dev/posts/how-insider-one-uses-clickhouse-cloud-to-power-real-time-customer-engagement-at-scale-mzbb4iift twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: How Insider One uses ClickHouse Cloud to power real-time customer engagement at scale | daily.dev og:description: Insider One migrated its Unified Customer Database (UCD) from self-managed ClickHouse on AWS to ClickHouse Cloud, achieving 50-60% average query latency... og:url: https://daily.dev/posts/how-insider-one-uses-clickhouse-cloud-to-power-real-time-customer-engagement-at-scale-mzbb4iift og:image: https://api.daily.dev/og/posts/Mzbb4Iift.png og:image:alt: How Insider One uses ClickHouse Cloud to power real-time customer engagement at scale og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # How Insider One uses ClickHouse Cloud to power real-time customer engagement at scale **[ClickHouse](https://daily.dev/sources/clickhouse)** · 7 min read · 0 upvotes · 0 comments ## Summary Insider One migrated its Unified Customer Database (UCD) from self-managed ClickHouse on AWS to ClickHouse Cloud, achieving 50-60% average query latency reduction and up to 70-75% improvement for its largest customers. The move eliminated operational overhead from cluster tuning, freeing engineering time for product development. The UCD powers real-time segmentation, personalization, and analytics across Insider One's customer engagement platform, serving brands like Adidas and L'Oréal. ClickHouse Cloud also improved long-tail latency predictability (P50-P99 percentiles), which directly impacts user experience when building segments or launching campaigns. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Powering self-driving vehicle analytics at Avride with ClickHouse Cloud](https://daily.dev/posts/powering-self-driving-vehicle-analytics-at-avride-with-clickhouse-cloud-9mzpwcfor) · ClickHouse · 0 upvotes · 0 comments - [How Musinsa scaled its audience engine with ClickHouse Cloud and reduced TCO by 71.4%](https://daily.dev/posts/how-musinsa-scaled-its-audience-engine-with-clickhouse-cloud-and-reduced-tco-by-71-4--aj672xocp) · ClickHouse · 0 upvotes · 0 comments - [How Sony LIV uses ClickHouse Cloud to deliver live streaming analytics at billion-row scale](https://daily.dev/posts/how-sony-liv-uses-clickhouse-cloud-to-deliver-live-streaming-analytics-at-billion-row-scale-bfxkqsfib) · ClickHouse · 2 upvotes · 0 comments --- Tags: [#business](https://daily.dev/tags/business), [#clickhouse](https://daily.dev/tags/clickhouse), [#real-time-analytics](https://daily.dev/tags/real-time-analytics) [View this post on daily.dev](https://daily.dev/posts/how-insider-one-uses-clickhouse-cloud-to-power-real-time-customer-engagement-at-scale-mzbb4iift) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"How Insider One uses ClickHouse Cloud to power real-time customer engagement at scale","url":"https://daily.dev/posts/how-insider-one-uses-clickhouse-cloud-to-power-real-time-customer-engagement-at-scale-mzbb4iift","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/how-insider-one-uses-clickhouse-cloud-to-power-real-time-customer-engagement-at-scale-mzbb4iift"},"datePublished":"2026-07-13T11:07:01.069Z","dateModified":"2026-07-13T11:07:22.637Z","description":"Insider One migrated its Unified Customer Database (UCD) from self-managed ClickHouse on AWS to ClickHouse Cloud, achieving 50-60% average query latency...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/b3c433518565446adfbf0202f38a7a55?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/b3c433518565446adfbf0202f38a7a55?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"ClickHouse","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"ClickHouse","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/clickhouse","url":"https://daily.dev/sources/clickhouse"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/how-insider-one-uses-clickhouse-cloud-to-power-real-time-customer-engagement-at-scale-mzbb4iift","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"business,clickhouse,real-time-analytics","timeRequired":"PT7M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"ClickHouse","item":"https://daily.dev/sources/clickhouse"},{"@type":"ListItem","position":3,"name":"How Insider One uses ClickHouse Cloud to power real-time customer engagement at scale"}]} ```