Lightspeed venture firm partners Josh Machiz and Claire Zau discuss how Zau was recruited via Instagram DM and joined Lightspeed as a tech content creator with over 350,000 combined social media followers. They talk about their podcast Lightwork, the firm's growing media strategy, and how social media provides real-time feedback on investments and tech trends. The duo sees their media presence as a way to reach early-stage founders and make venture capital more accessible to broader audiences, noting that traditional journalism's decline has created an opportunity for firms to help portfolio companies tell their stories.
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