--- title: "How Playrix is growing Township with Unity Ads’ D28 IAP ROAS optimizer" url: https://daily.dev/posts/how-playrix-is-growing-township-with-unity-ads-d28-iap-roas-optimizer-7s2zstn2l source_url: https://www.youtube.com/watch?v=wWArogYEFko type: video:youtube source: "Unity" published: 2026-06-15T15:09:56.401Z updated: 2026-06-15T15:10:33.595Z tags: ["game-development", "unity"] reading_time: 3 upvotes: 0 comments: 0 language: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # How Playrix is growing Township with Unity Ads’ D28 IAP ROAS optimizer **[Unity](https://daily.dev/sources/unity)** · 3 min read · 0 upvotes · 0 comments ## Summary Playrix shares their experience using Unity Ads' D28 IAP ROAS optimizer (Vector) to grow their mobile game Township. After adopting Unity's full marketing suite, they saw significant scaling improvements, particularly on Google Play/Android where Unity became a top channel. The D28 optimization delivered better user retention and higher long-term revenue per install despite higher CPIs, allowing them to scale spend beyond what D7 optimization alone achieved. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Playrix Q&A: ROAS Optimization With Unity Vector](https://daily.dev/posts/playrix-q-a-roas-optimization-with-unity-vector-wjoql7dds) · Unity · 0 upvotes · 0 comments - [ROAS Optimization: Balancing D7 and D28 IAP Campaigns](https://daily.dev/posts/roas-optimization-balancing-d7-and-d28-iap-campaigns-w9lngfmzr) · Unity · 0 upvotes · 0 comments - [The power of play: Unlocking growth with playables](https://daily.dev/posts/the-power-of-play-unlocking-growth-with-playables-rcl4lcnro) · Unity · 1 upvotes · 0 comments - [Turning Mobile Gaming Impressions into Real Sales Outcomes](https://daily.dev/posts/turning-mobile-gaming-impressions-into-real-sales-outcomes-mjpha92ip) · Unity · 0 upvotes · 0 comments --- Tags: [#game-development](https://daily.dev/tags/game-development), [#unity](https://daily.dev/tags/unity) [View this post on daily.dev](https://daily.dev/posts/how-playrix-is-growing-township-with-unity-ads-d28-iap-roas-optimizer-7s2zstn2l)