Retailers can capitalize on Halloween and fall trends by understanding consumer behavior, utilizing AI for personalized shopping experiences, and promoting eco-friendly options like costume rentals. Early searches for Halloween items start in July, with a significant spike in August. Consumers show a preference for spooky Halloween aesthetics, unique costumes, and fall fashion trends, but they also find trend cycles overwhelming. Many are open to using AI personal shoppers to achieve a balance between trendy and sustainable purchases.
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