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# How SmartNews powers real-time ad performance dashboards with ClickHouse

**[ClickHouse](https://daily.dev/sources/clickhouse)** · 8 min read · 2 upvotes · 0 comments

## Summary

SmartNews migrated from Redshift to ClickHouse to power real-time ad performance dashboards for thousands of advertisers. The new streaming architecture reduced query times from hours to seconds, now handling 3 million queries and 60,000 inserts per hour with sub-100ms latency. The system uses materialized views for pre-aggregation, ReplicatedSummingMergeTree for efficient data compression, and HyperLogLog-based uniqCombined function for calculating unique ad reach at scale with ~2% error margin.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://clickhouse.com/blog/smart-news>

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---

Tags: [#kubernetes](https://daily.dev/tags/kubernetes), [#data-engineering](https://daily.dev/tags/data-engineering), [#kafka](https://daily.dev/tags/kafka), [#clickhouse](https://daily.dev/tags/clickhouse), [#real-time-analytics](https://daily.dev/tags/real-time-analytics)

[View this post on daily.dev](https://daily.dev/posts/how-smartnews-powers-real-time-ad-performance-dashboards-with-clickhouse-iaoyfwcxz)

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