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title: How the 2026 World Cup affected Internet traffic | daily.dev
description: Cloudflare analyzed global HTTP traffic patterns during the 2026 FIFA World Cup using Cloudflare Radar data. Key findings include: kickoff times dramatically...
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# How the 2026 World Cup affected Internet traffic

**[Cloudflare](https://daily.dev/sources/cloudflare)** · 12 min read · 0 upvotes · 0 comments

## Summary

Cloudflare analyzed global HTTP traffic patterns during the 2026 FIFA World Cup using Cloudflare Radar data. Key findings include: kickoff times dramatically affect traffic deviations (overnight matches can double normal traffic while daytime matches cause drops as viewers step away from devices); Argentina vs. Switzerland quarterfinal caused the largest global internet impact; Argentina was the most-watched team globally with a 1.17x traffic deviation factor. Country behavior clustered into distinct groups — most nations see traffic spike during halftime and hydration breaks as viewers reach for phones, while countries like Algeria and Tunisia (heavy streaming users) show traffic drops during breaks as viewers pause streams. Sports betting traffic also increased and flattened its weekly pattern during the tournament.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://blog.cloudflare.com/2026-world-cup-internet-traffic>

## Questions this post answers

### Which World Cup 2026 match caused the biggest worldwide internet traffic swing?

Argentina vs. Switzerland, a quarterfinal played on July 11, 2026 that Argentina won 3-1, produced the largest worldwide traffic swing of the tournament, moving internet traffic by a factor of about 1.26 across countries measured in the two hours after kickoff. That put it ahead of the France vs. Spain semifinal, which registered a factor of 1.21, even though neither was the final.

_Anyone tracking how major live events ripple through global infrastructure can follow this kind of traffic analysis on daily.dev._

### How much does watching a live match at night versus during the day affect a country's internet traffic?

Matches played overnight to early morning, roughly midnight to 8am local time, caused traffic to more than double compared to normal, since few people are normally online during those hours. Matches during daytime or working hours showed little deviation because viewers were already online, while some countries even saw traffic dip below normal as people focused on watching instead of browsing.

_Engineers studying traffic patterns around live global events can keep up with this kind of infrastructure analysis on daily.dev._

### Why did some countries see internet traffic increase during World Cup halftime while others saw it decrease?

Traffic behavior split into distinct clusters: most countries (44 countries across 101 matches) saw traffic rise during halftime and hydration breaks as viewers picked up their phones, while a smaller group of 8 countries, including Algeria and Tunisia, saw traffic fall during those same moments. The dip was linked to heavy streaming usage, since a viewer is more likely to close a video stream during a 15-minute halftime than a 3-minute hydration break.

_Those analyzing regional differences in streaming and network behavior can track similar breakdowns on daily.dev._

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