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title: How The Internet Changed Game Design | daily.dev
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# How The Internet Changed Game Design

**[Cain on Games](https://daily.dev/sources/cainongames)** · 14 min read · 0 upvotes · 0 comments

## Summary

Veteran game designer Tim Cain reflects on 45 years of change in game design driven by the internet, from the pre-internet Wild West era of the 1980s to today's influencer-dominated landscape. He traces how physical box sales gave way to online guides, then YouTube playthroughs, then influencers who shifted from informing to opinion-forming. He discusses how this changed his own design philosophy — moving from item-based puzzles to exploration and dialogue systems that resist trivial spoilers — and how the industry now designs games with streamability and influencer reactions in mind. He raises concerns about players abdicating personal judgment to influencers and developers designing to please online personalities rather than their own creative vision, while speculating on whether the 2030s will deepen these echo chambers or trigger a backlash.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://www.youtube.com/watch?v=-GdE9GkrsVs>

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---

Tags: [#game-development](https://daily.dev/tags/game-development), [#game-design](https://daily.dev/tags/game-design), [#influencer-marketing](https://daily.dev/tags/influencer-marketing)

[View this post on daily.dev](https://daily.dev/posts/how-the-internet-changed-game-design-olsdithmk)

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