---
title: "How the Telegraph built a Single Customer View on Google Cloud"
url: https://daily.dev/posts/how-the-telegraph-built-a-single-customer-view-on-google-cloud-6jswfp2lh
source_url: https://cloud.google.com/blog/products/data-analytics/how-the-telegraph-built-a-single-customer-view-on-google-cloud/
type: article
source: "Google Cloud"
published: 2024-04-18T16:08:02.928Z
updated: 2024-05-09T09:03:00.647Z
tags: ["data-analysis", "data-engineering", "google-bigquery", "data-lake"]
reading_time: 2
upvotes: 1
comments: 0
language: en
---

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# How the Telegraph built a Single Customer View on Google Cloud

**[Google Cloud](https://daily.dev/sources/gcp)** · 2 min read · 1 upvotes · 0 comments

## Summary

Telegraph Media Group built a Single Customer View using Google Cloud to gain insights into their customers and improve personalized experiences. The platform integrates various data sources to deliver a comprehensive news experience. The process involves data collection, transformation, and presentation. Challenges include creating a flexible data model, managing customer preferences, and efficiently matching customers from multiple sources.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://cloud.google.com/blog/products/data-analytics/how-the-telegraph-built-a-single-customer-view-on-google-cloud/>

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---

Tags: [#data-analysis](https://daily.dev/tags/data-analysis), [#data-engineering](https://daily.dev/tags/data-engineering), [#google-bigquery](https://daily.dev/tags/google-bigquery), [#data-lake](https://daily.dev/tags/data-lake)

[View this post on daily.dev](https://daily.dev/posts/how-the-telegraph-built-a-single-customer-view-on-google-cloud-6jswfp2lh)