--- title: How to A/B test your website? | daily.dev description: A comprehensive guide to A/B testing websites, covering what it is, real-world examples (Google's 50 shades of blue, Bing's $100M headline change,... canonical: https://daily.dev/posts/how-to-a-b-test-your-website--zaw8iznj5 twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: How to A/B test your website? | daily.dev og:description: A comprehensive guide to A/B testing websites, covering what it is, real-world examples (Google's 50 shades of blue, Bing's $100M headline change,... og:url: https://daily.dev/posts/how-to-a-b-test-your-website--zaw8iznj5 og:image: https://api.daily.dev/og/posts/zaW8IzNj5.png og:image:alt: How to A/B test your website? og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # How to A/B test your website? **[Plausible Analytics](https://daily.dev/sources/plausible-blog)** · 12 min read · 0 upvotes · 0 comments ## Summary A comprehensive guide to A/B testing websites, covering what it is, real-world examples (Google's 50 shades of blue, Bing's $100M headline change, Booking.com's scarcity experiments), and a step-by-step process for running tests. Covers how to set goals, create variants, split traffic, and analyze results using conversion rates. Also explains how to track A/B tests using Plausible Analytics custom properties, and highlights pitfalls like SEO disruptions, statistical significance, privacy compliance, and page speed impacts. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [The A/B Testing Process: Research, Prioritize, Test, Analyze](https://daily.dev/posts/the-a-b-testing-process-research-prioritize-test-analyze-f8d1kxfpl) · Medium · 0 upvotes · 0 comments - [Why Most A/B Tests Are Lying to You](https://daily.dev/posts/why-most-a-b-tests-are-lying-to-you-qelwpywxf) · Towards Data Science · 0 upvotes · 0 comments - [When AdTech Misrepresent Their Own A/B Tests](https://daily.dev/posts/when-adtech-misrepresent-their-own-a-b-tests-zn4lypuxl) · R-bloggers · 2 upvotes · 0 comments - [A/B test models in production](https://daily.dev/posts/a-b-test-models-in-production-w0dbvgkzs) · Together AI · 0 upvotes · 0 comments --- Tags: [#ab-testing](https://daily.dev/tags/ab-testing) [View this post on daily.dev](https://daily.dev/posts/how-to-a-b-test-your-website--zaw8iznj5) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"How to A/B test your website?","url":"https://daily.dev/posts/how-to-a-b-test-your-website--zaw8iznj5","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/how-to-a-b-test-your-website--zaw8iznj5"},"datePublished":"2026-03-31T12:27:38.820Z","dateModified":"2026-03-31T12:36:38.522Z","description":"A comprehensive guide to A/B testing websites, covering what it is, real-world examples (Google's 50 shades of blue, Bing's $100M headline change,...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/c06baa1b390c201255e6b3e0eca0b31f?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/c06baa1b390c201255e6b3e0eca0b31f?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"Plausible Analytics","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Plausible Analytics","logo":"https://media.daily.dev/image/upload/s--Jr-UQS80--/f_auto,q_auto/v1774960012/logos/plausible-blog?_a=BAMAMiWQ0","url":"https://daily.dev/sources/plausible-blog"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/how-to-a-b-test-your-website--zaw8iznj5","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"ab-testing","timeRequired":"PT12M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Plausible Analytics","item":"https://daily.dev/sources/plausible-blog"},{"@type":"ListItem","position":3,"name":"How to A/B test your website?"}]} ```