--- title: How to Build a Brand That Doesn’t Look Like Everyone Else description: Copying competitors' visual language makes a brand forgettable instead of distinctive, designer Diana Hlevnjak argues. Competitor research should answer 'where... canonical: https://daily.dev/posts/how-to-build-a-brand-that-doesn-t-look-like-everyone-else-ggjmadc1w twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: How to Build a Brand That Doesn’t Look Like Everyone Else | daily.dev og:description: Copying competitors' visual language makes a brand forgettable instead of distinctive, designer Diana Hlevnjak argues. Competitor research should answer 'where... og:url: https://daily.dev/posts/how-to-build-a-brand-that-doesn-t-look-like-everyone-else-ggjmadc1w og:image: https://api.daily.dev/og/posts/ggjMAdc1W.png og:image:alt: How to Build a Brand That Doesn’t Look Like Everyone Else og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # How to Build a Brand That Doesn’t Look Like Everyone Else **[Dribbble](https://daily.dev/sources/dribbble)** · 6 min read · 0 upvotes · 0 comments ## Summary Copying competitors' visual language makes a brand forgettable instead of distinctive, designer Diana Hlevnjak argues. Competitor research should answer 'where do we fit', not 'what should we look like'. She illustrates this with ALTITUDE, a coffee brand identity covering single-origin beans from Ethiopia, Colombia, and Guatemala, built around abstract mountain-contour shapes instead of the category's usual beans, cups, and vintage badges. She also advises judging designers by how they think across industries rather than only by direct category experience, since outside perspectives can spot opportunities insiders overlook. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Why Brand Designers Need to Think Like Clients, Not Just Creators](https://daily.dev/posts/why-brand-designers-need-to-think-like-clients-not-just-creators-a9zwt8qos) · Dribbble · 0 upvotes · 0 comments - [Medium](https://daily.dev/posts/medium-hdxwrwxfn) · Medium · 0 upvotes · 0 comments - [Own What Makes You You](https://daily.dev/posts/own-what-makes-you-you-mb9h2peaj) · Ardalis · 0 upvotes · 0 comments - [How To Build an Inevitable Brand in 2026: A Guide To Modern Brand Strategy](https://daily.dev/posts/how-to-build-an-inevitable-brand-in-2026-a-guide-to-modern-brand-strategy-4es0ucj66) · Dribbble · 8 upvotes · 0 comments - [The Cost of Designing for Everyone](https://daily.dev/posts/the-cost-of-designing-for-everyone-rfo65b4fk) · Medium · 1 upvotes · 0 comments --- [View this post on daily.dev](https://daily.dev/posts/how-to-build-a-brand-that-doesn-t-look-like-everyone-else-ggjmadc1w) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"How to Build a Brand That Doesn’t Look Like Everyone Else","url":"https://daily.dev/posts/how-to-build-a-brand-that-doesn-t-look-like-everyone-else-ggjmadc1w","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/how-to-build-a-brand-that-doesn-t-look-like-everyone-else-ggjmadc1w"},"datePublished":"2026-10-29T21:47:11.463Z","dateModified":"2026-10-29T21:48:40.376Z","description":"Copying competitors' visual language makes a brand forgettable instead of distinctive, designer Diana Hlevnjak argues. 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