--- title: How to Find Success on Steam with Indie Publishing in 2026 description: Assemble Entertainment's Senior Marketing and PR Manager Maria Zubova shares insights on indie game publishing in 2026. Key topics include why discoverability... canonical: https://daily.dev/posts/how-to-find-success-on-steam-with-indie-publishing-in-2026-rrgh0bocs twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: How to Find Success on Steam with Indie Publishing in 2026 | daily.dev og:description: Assemble Entertainment's Senior Marketing and PR Manager Maria Zubova shares insights on indie game publishing in 2026. Key topics include why discoverability... og:url: https://daily.dev/posts/how-to-find-success-on-steam-with-indie-publishing-in-2026-rrgh0bocs og:image: https://api.daily.dev/og/posts/rrGh0BOcS.png og:image:alt: How to Find Success on Steam with Indie Publishing in 2026 og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # How to Find Success on Steam with Indie Publishing in 2026 **[80 LEVEL](https://daily.dev/sources/80lv)** · 12 min read · 0 upvotes · 0 comments ## Summary Assemble Entertainment's Senior Marketing and PR Manager Maria Zubova shares insights on indie game publishing in 2026. Key topics include why discoverability has become the biggest challenge for indie developers despite lower barriers to creation, how narrative games can still succeed with clear identity and realistic scope (citing Roadwarden as a case study), the ongoing publisher vs. self-publishing debate, platform strategy centered on Steam with multi-platform diversification, and what player trends like roguelikes and cozy games look like today. Zubova also discusses Assemble's developer-first philosophy, their role as both publisher and distributor, and the GermanDevDays conference they organize for the German-speaking game dev community. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [No More Robots on Indie Publishing & Strategy](https://daily.dev/posts/no-more-robots-on-indie-publishing-strategy-hpsfk6elk) · 80 LEVEL · 1 upvotes · 0 comments - [The industry makes great games, but nobody can find them](https://daily.dev/posts/the-industry-makes-great-games-but-nobody-can-find-them-gzvly325o) · GamesIndustry.biz · 0 upvotes · 0 comments --- Tags: [#game-development](https://daily.dev/tags/game-development), [#gaming](https://daily.dev/tags/gaming), [#steam](https://daily.dev/tags/steam) [View this post on daily.dev](https://daily.dev/posts/how-to-find-success-on-steam-with-indie-publishing-in-2026-rrgh0bocs) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"How to Find Success on Steam with Indie Publishing in 2026","url":"https://daily.dev/posts/how-to-find-success-on-steam-with-indie-publishing-in-2026-rrgh0bocs","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/how-to-find-success-on-steam-with-indie-publishing-in-2026-rrgh0bocs"},"datePublished":"2026-07-20T18:16:57.691Z","dateModified":"2026-10-15T02:18:37.733Z","description":"Assemble Entertainment's Senior Marketing and PR Manager Maria Zubova shares insights on indie game publishing in 2026. 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