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# How to Recognize Failure Patterns

**[Tech Lead Digest](https://daily.dev/sources/techleaddigest)** · 9 min read · 0 upvotes · 0 comments

## Summary

A former HP CTO recounts how HP and Fossil co-developed the MetaWatch, an early connected wearable, and killed the project in 2011 despite an explicit warning from Fossil's watch-technology lead that Apple would enter and legitimize the category. Apple's Watch later dominated the market Fossil and HP abandoned. The piece distills four recurring organizational failure patterns: protecting existing success at the expense of new bets, warnings that never change a decision, unowned problems that sit between organizations, and mismatched pace between internal approval cycles and market speed. It closes with a four-step process (say it aloud, document it, assign an owner, attach a date) for acting on a spotted pattern.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://www.philmckinney.com/how-to-recognize-failure-patterns-how-hp-quit-and-apple-won>

## Questions this post answers

### Why did HP and Fossil's MetaWatch smartwatch fail before Apple entered the market?

The MetaWatch failed due to four compounding organizational issues: Fossil protected its thriving traditional watch business by positioning the MetaWatch as a niche $200 developer platform rather than a consumer product; an executive's 2011 warning that Apple would legitimize the category changed no roadmap or budget; nobody owned fixing the battery life gap, which shipped at three to four hours against a one-week target; and HP's month-long approval cycles couldn't match startup-speed market shifts.

_Anyone weighing when to kill or double down on a product bet can track these decision debates on daily.dev._

### How much of the smartwatch market did Apple capture after the Apple Watch launched in 2015?

Apple sold 4.2 million Apple Watch units in its first quarter after the April 2015 launch, and by that fall Apple held three out of every four smartwatch sales worldwide. The overall smartwatch market grew from three hundred thousand units in 2012 to forty-five million units by 2018, with Apple holding fifty-one percent market share.

_Developers tracking how platform bets play out over years can follow market-shift stories like this on daily.dev._

## Similar posts on daily.dev

- [HP's Innovation Spirit and How It Died](https://daily.dev/posts/hp-s-innovation-spirit-and-how-it-died-z9xioqall) · Tech Lead Digest · 0 upvotes · 0 comments

---

Tags: [#apple](https://daily.dev/tags/apple), [#leadership](https://daily.dev/tags/leadership), [#product-management](https://daily.dev/tags/product-management)

[View this post on daily.dev](https://daily.dev/posts/how-to-recognize-failure-patterns-dejnnbs1u)

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