--- title: How to run Unity Ads UA campaigns | daily.dev description: A step-by-step walkthrough of launching a Unity Ads user acquisition (UA) campaign for a mobile game, covering adding a game to the Unity dashboard, choosing a... canonical: https://daily.dev/posts/how-to-run-unity-ads-ua-campaigns-boqs30u4t twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: How to run Unity Ads UA campaigns | daily.dev og:description: A step-by-step walkthrough of launching a Unity Ads user acquisition (UA) campaign for a mobile game, covering adding a game to the Unity dashboard, choosing a... og:url: https://daily.dev/posts/how-to-run-unity-ads-ua-campaigns-boqs30u4t og:image: https://api.daily.dev/og/posts/bOQs30u4t.png og:image:alt: How to run Unity Ads UA campaigns og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # How to run Unity Ads UA campaigns **[Unity](https://daily.dev/sources/unity)** · 22 min read · 0 upvotes · 0 comments ## Summary A step-by-step walkthrough of launching a Unity Ads user acquisition (UA) campaign for a mobile game, covering adding a game to the Unity dashboard, choosing a campaign type (ROAS, creative testing, event optimization, retention, installs), setting budgets and bids, building creative packs, and setting up attribution via an MMP like AppsFlyer. Includes practical benchmarks (e.g. daily budget recommendations, CPI bid guidance, creative pack quantities) and post-launch monitoring tips such as not adjusting bids more than 10-15% during the learning phase. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### What is the recommended daily budget for a Unity Ads user acquisition campaign? At least $500 per day is recommended for a Unity Ads campaign, though there is no hard minimum and a quick test can run with as little as $50. The organization wallet should hold at least five to six times the daily spend, otherwise the campaign can pause mid-run. _daily.dev helps developers planning ad budgets stay current on Unity Ads guidance._ ### How should I set my CPI bid for a Unity Ads install campaign? Set the cost-per-install bid about 20% above the benchmark CPI shown in the Unity Ads dashboard for the target market. This keeps the bid competitive enough to win auctions consistently without overpaying; for example, a $2 benchmark suggests a bid around $2.40 to $2.50. _Developers tuning ad spend can track platform guidance like this on daily.dev._ ### How many creative packs does Unity Ads recommend for a new mobile game campaign? Unity recommends starting with six to eight creative packs, though launching with as few as two is workable for an initial test. Once the first packs reach 5,000 to 10,000 impressions, four to six more should be added, while never having more than three packs in the learning phase simultaneously. _daily.dev keeps developers building UA strategies informed on creative testing best practices._ ## Similar posts on daily.dev - [ROAS Optimization: Balancing D7 and D28 IAP Campaigns](https://daily.dev/posts/roas-optimization-balancing-d7-and-d28-iap-campaigns-w9lngfmzr) · Unity · 0 upvotes · 0 comments - [The power of play: Unlocking growth with playables](https://daily.dev/posts/the-power-of-play-unlocking-growth-with-playables-rcl4lcnro) · Unity · 1 upvotes · 0 comments - [How to grow usage and revenue for your mobile app](https://daily.dev/posts/how-to-grow-usage-and-revenue-for-your-mobile-app-zqazruomi) · Expo Blog · 0 upvotes · 0 comments --- [View this post on daily.dev](https://daily.dev/posts/how-to-run-unity-ads-ua-campaigns-boqs30u4t) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"How to run Unity Ads UA campaigns","url":"https://daily.dev/posts/how-to-run-unity-ads-ua-campaigns-boqs30u4t","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/how-to-run-unity-ads-ua-campaigns-boqs30u4t"},"datePublished":"2026-08-14T20:10:56.390Z","dateModified":"2026-08-14T21:58:15.147Z","description":"A step-by-step walkthrough of launching a Unity Ads user acquisition (UA) campaign for a mobile game, covering adding a game to the Unity dashboard, choosing a...","image":"https://i.ytimg.com/vi/D8BWL28BpPw/sddefault.jpg","thumbnailUrl":"https://i.ytimg.com/vi/D8BWL28BpPw/sddefault.jpg","isAccessibleForFree":true,"articleSection":"Unity","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Unity","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/9afe038cc27e4d95ad581284cea8578d","url":"https://daily.dev/sources/unity"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/how-to-run-unity-ads-ua-campaigns-boqs30u4t","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"","timeRequired":"PT22M","video":{"@type":"VideoObject","name":"How to run Unity Ads UA campaigns","description":"A step-by-step walkthrough of launching a Unity Ads user acquisition (UA) campaign for a mobile game, covering adding a game to the Unity dashboard, choosing a...","thumbnailUrl":"https://i.ytimg.com/vi/D8BWL28BpPw/sddefault.jpg","uploadDate":"2026-08-14T20:10:56.390Z","duration":"PT22M","url":"https://api.daily.dev/r/bOQs30u4t","embedUrl":"https://www.youtube.com/embed/D8BWL28BpPw"}} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Unity","item":"https://daily.dev/sources/unity"},{"@type":"ListItem","position":3,"name":"How to run Unity Ads UA campaigns"}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/how-to-run-unity-ads-ua-campaigns-boqs30u4t#faq","mainEntity":[{"@type":"Question","name":"What is the recommended daily budget for a Unity Ads user acquisition campaign?","acceptedAnswer":{"@type":"Answer","text":"At least $500 per day is recommended for a Unity Ads campaign, though there is no hard minimum and a quick test can run with as little as $50. 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