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How VOID Interactive amassed 5m hours watched for their shooter game ‘Ready or Not’

VOID Interactive's shooter game 'Ready or Not' had a successful launch with 5 million hours watched, thanks to a well-executed influencer marketing campaign.

    #influencer-marketing
Mar 18, 2024•6m read time•From gamesindustry.biz
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How they did itReady Or Not’s burst launch exceeded expectationsVOID Interactive leveraged Lurkit’s Creator Program to build a creator community
10 Impressions
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