How we made a viral commercial for developers
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Railway shares the behind-the-scenes story of how they produced a viral developer-focused commercial featuring Martin Starr (Gilfoyle from Silicon Valley), which garnered 5M+ YouTube views and 12M+ X/Twitter views. The post covers the full production process: writing a creative brief, evaluating production studios, selecting Revery as their partner, negotiating celebrity talent, a one-day Malibu shoot, and a multi-channel launch including transit ads in NYC and SF. Key lessons include the importance of a strong brief, the high cost of celebrity talent and LA shoots, and the value of a studio with strong logistics alongside creative skills.
