--- title: "I learnt a tonne about enamel pin manufacturing" –... description: Stellar Jockeys studio head Hugh Monahan shares hard-won lessons from years of selling video game merchandise. Key takeaways: avoid T-shirts as a first product... canonical: https://daily.dev/posts/i-learnt-a-tonne-about-enamel-pin-manufacturing-brigador-developer-stellar-jockeys-on-the-secret-twcvpjj8l twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: "I learnt a tonne about enamel pin manufacturing" – Brigador developer Stellar Jockeys on the secrets of selling video game merchandise | daily.dev og:description: Stellar Jockeys studio head Hugh Monahan shares hard-won lessons from years of selling video game merchandise. Key takeaways: avoid T-shirts as a first product... og:url: https://daily.dev/posts/i-learnt-a-tonne-about-enamel-pin-manufacturing-brigador-developer-stellar-jockeys-on-the-secret-twcvpjj8l og:image: https://api.daily.dev/og/posts/TWcvpjj8l.png og:image:alt: "I learnt a tonne about enamel pin manufacturing" – Brigador developer Stellar Jockeys on the secrets of selling video game merchandise og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # "I learnt a tonne about enamel pin manufacturing" – Brigador developer Stellar Jockeys on the secrets of selling video game merchandise **[GamesIndustry.biz](https://daily.dev/sources/gamesindustry)** · 10 min read · 0 upvotes · 0 comments ## Summary Stellar Jockeys studio head Hugh Monahan shares hard-won lessons from years of selling video game merchandise. Key takeaways: avoid T-shirts as a first product due to size/SKU complexity, never make non-standard poster dimensions, and start with simple single-item products like enamel pins. The studio found success with Zippo lighters (now restricted to domestic sales due to US DOT flammable materials rules) and pewter figures. Fans pay more for physical goods than digital games. Brexit and international shipping regulations have complicated global sales. Merchandise works best as a full commitment, not a side project, and studios should survey their audience before investing. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [15 Years of Indie Dev In 4 Bits of Advice](https://daily.dev/posts/15-years-of-indie-dev-in-4-bits-of-advice-io7fn5jjf) · Lobsters · 0 upvotes · 0 comments - [What Releasing My First Android Game Taught Me in the First 24 Hours](https://daily.dev/posts/what-releasing-my-first-android-game-taught-me-in-the-first-24-hours-pp6vcpmss) · Medium · 0 upvotes · 0 comments - [Lessons Learned Shipping 500 Units of my First Hardware Product](https://daily.dev/posts/lessons-learned-shipping-500-units-of-my-first-hardware-product-s5kau2ujl) · Hacker News · 0 upvotes · 0 comments --- Tags: [#game-development](https://daily.dev/tags/game-development), [#gaming](https://daily.dev/tags/gaming), [#marketing](https://daily.dev/tags/marketing) [View this post on daily.dev](https://daily.dev/posts/i-learnt-a-tonne-about-enamel-pin-manufacturing-brigador-developer-stellar-jockeys-on-the-secret-twcvpjj8l) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"\"I learnt a tonne about enamel pin manufacturing\" – Brigador developer Stellar Jockeys on the secrets of selling video game merchandise","url":"https://daily.dev/posts/i-learnt-a-tonne-about-enamel-pin-manufacturing-brigador-developer-stellar-jockeys-on-the-secret-twcvpjj8l","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/i-learnt-a-tonne-about-enamel-pin-manufacturing-brigador-developer-stellar-jockeys-on-the-secret-twcvpjj8l"},"datePublished":"2026-07-30T11:01:49.068Z","dateModified":"2026-07-30T11:09:24.951Z","description":"Stellar Jockeys studio head Hugh Monahan shares hard-won lessons from years of selling video game merchandise. 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