A developer shares a lesson learned about app naming strategy after their AI tattoo generator app became invisible in the App Store due to a generic name shared by hundreds of competitors. The fix involved renaming the app to a unique, short, memorable name ('Inkigo') while moving searchable keywords to the subtitle field. Key rules: keep the name 3–10 characters, easy to remember and type, verify no competitors use it, check domain availability, and put keyword phrases in the subtitle rather than the name.

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