I switched to a paid search engine, and I can't believe I'll never go back to Google
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A personal account of switching from Google Search to Kagi, a paid ad-free search engine costing $10/month. The author highlights frustrations with Google's increasing clutter — sponsored results, AI Overviews pushing organic results down — and explains what Kagi does differently: no ads, custom search lenses (Forums, Academic), and a cleaner interface. Minor Kagi drawbacks are noted (missing Reddit post dates, underlined links), but the author concludes the paid model produces a better experience because Kagi's revenue isn't tied to advertising.
Table of contents
Kagi takes me back to when search was simpleI have more control over what shows up in searchPaying for search is still absurd149 Impressions