I Was Wrong About Email For Startups. Here’s Everything I Wish I Knew A Year Ago.
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Transactional emails are critical for user engagement, retention, and growth in startups. Common pitfalls include poor deliverability and using shared IPs, which can significantly impact user experience and conversions. Ensuring proper domain verification, avoiding shared IPs, monitoring bounce and spam rates, and warming up new sending domains are essential steps. Choosing the right email provider, writing effective emails, and leveraging email analytics can greatly improve email performance. Treating emails as a growth channel rather than a backend task can provide a competitive advantage.
Table of contents
I Was Wrong About Email For Startups. Here’s Everything I Wish I Knew A Year Ago.What is Transactional email, anyway?1. Deliverability Is the Battlefield, And Most Founders Lose2. Pick an Email Provider That Works For You3. You’re (Probably) Writing Awful Transactional Emails.4. You’re (Probably) Leaving Value on the Table5. Don’t Treat Email as an Engineering ProblemTL;DR Transactional Email Is a Competitive Advantage.133 Impressions