Reunert's new CEO Anthonie de Beer is repositioning the South African conglomerate around its ICT division, which now generates over half of combined operating profit despite representing only 29% of revenue. The strategy involves integrating previously siloed ICT assets — Reunert Connect, iqbusiness, a dealer channel, and Quince Capital financing — into a unified platform. iqbusiness is pursuing acquisitions (called a 'joining strategy') in data/AI, cloud/managed services, and industry-specific platforms, with one deal in financial services already at heads-of-agreement stage. Meanwhile, De Beer is holding onto the struggling cables/electrical engineering business rather than selling at a cyclical low, while the defence segment posted 41% profit growth including a new joint venture in Slovakia targeting NATO supply chains.
