--- title: Implementing High-Performance Ad Tech Demand-Side... description: As companies become more data and software-driven, there is a push by technology leadership to reduce the latency gap between the time data is produced and... canonical: https://daily.dev/posts/implementing-high-performance-ad-tech-demand-side-platforms-dsps--vjqbxfgqi twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Implementing High-Performance Ad Tech Demand-Side Platforms (DSPs) | daily.dev og:description: As companies become more data and software-driven, there is a push by technology leadership to reduce the latency gap between the time data is produced and... og:url: https://daily.dev/posts/implementing-high-performance-ad-tech-demand-side-platforms-dsps--vjqbxfgqi og:image: https://api.daily.dev/og/posts/VjQBXfgqi.png og:image:alt: Implementing High-Performance Ad Tech Demand-Side Platforms (DSPs) og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Implementing High-Performance Ad Tech Demand-Side Platforms (DSPs) **[The New Stack](https://daily.dev/sources/newstack)** · 5 min read · 0 upvotes · 0 comments ## Summary As companies become more data and software-driven, there is a push by technology leadership to reduce the latency gap between the time data is produced and when it is actioned. In this article, we’ll focus on a use case that brings billions of data points and thousands of companies together in milliseconds to make instant decisions. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#database](https://daily.dev/tags/database), [#kafka](https://daily.dev/tags/kafka), [#tech-news](https://daily.dev/tags/tech-news) [View this post on daily.dev](https://daily.dev/posts/implementing-high-performance-ad-tech-demand-side-platforms-dsps--vjqbxfgqi) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Implementing High-Performance Ad Tech Demand-Side Platforms (DSPs)","url":"https://daily.dev/posts/implementing-high-performance-ad-tech-demand-side-platforms-dsps--vjqbxfgqi","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/implementing-high-performance-ad-tech-demand-side-platforms-dsps--vjqbxfgqi"},"datePublished":"2023-09-19T15:44:20.496Z","dateModified":"2023-10-04T02:13:29.478Z","description":"As companies become more data and software-driven, there is a push by technology leadership to reduce the latency gap between the time data is produced and...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/b56fd2314a8ae29d9d4c4dc4cd1acc27?_a=AQAEufR","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/b56fd2314a8ae29d9d4c4dc4cd1acc27?_a=AQAEufR","isAccessibleForFree":true,"articleSection":"The New Stack","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"The New Stack","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/newstack","url":"https://daily.dev/sources/newstack"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/implementing-high-performance-ad-tech-demand-side-platforms-dsps--vjqbxfgqi","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"database,kafka,tech-news","timeRequired":"PT5M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"The New Stack","item":"https://daily.dev/sources/newstack"},{"@type":"ListItem","position":3,"name":"Implementing High-Performance Ad Tech Demand-Side Platforms (DSPs)"}]} ```