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Implementing High-Performance Ad Tech Demand-Side Platforms (DSPs)

As companies become more data and software-driven, there is a push by technology leadership to reduce the latency gap between the time data is produced and when it is actioned. In this article, we’ll focus on a use case that brings billions of data points and thousands of companies together in milliseconds to make instant decisions.

    #database#kafka#tech-news
Sep 19, 2023•5m read time•From thenewstack.io
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Table of contents
Tightening the Latency GapWhat Is Aerospike?What Is Redpanda?Demand-Side Platforms in Real-Time BiddingA Real-Time Data Architecture for DSPsConclusion: Mastering the Real-Time Landscape
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