---
title: "Implementing High-Performance Ad Tech Demand-Side Platforms (DSPs)"
url: https://daily.dev/posts/implementing-high-performance-ad-tech-demand-side-platforms-dsps--vjqbxfgqi
source_url: https://thenewstack.io/implementing-high-performance-ad-tech-demand-side-platforms-dsps/
type: article
source: "The New Stack"
published: 2023-09-19T15:44:20.496Z
updated: 2023-10-04T02:13:29.478Z
tags: ["database", "kafka", "tech-news"]
reading_time: 5
upvotes: 0
comments: 0
language: en
---

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# Implementing High-Performance Ad Tech Demand-Side Platforms (DSPs)

**[The New Stack](https://daily.dev/sources/newstack)** · 5 min read · 0 upvotes · 0 comments

## Summary

As companies become more data and software-driven, there is a push by technology leadership to reduce the latency gap between the time data is produced and when it is actioned. In this article, we’ll focus on a use case that brings billions of data points and thousands of companies together in milliseconds to make instant decisions.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://thenewstack.io/implementing-high-performance-ad-tech-demand-side-platforms-dsps/>

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---

Tags: [#database](https://daily.dev/tags/database), [#kafka](https://daily.dev/tags/kafka), [#tech-news](https://daily.dev/tags/tech-news)

[View this post on daily.dev](https://daily.dev/posts/implementing-high-performance-ad-tech-demand-side-platforms-dsps--vjqbxfgqi)