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title: In China, people are renting their faces to AI dramas
description: Chinese platforms are paying people $15–$700 to license their faces for AI-generated microdramas and ads, creating a new biometric marketplace. Platforms like...
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# In China, people are renting their faces to AI dramas

**[The Next Web](https://daily.dev/sources/tnw)** · 4 min read · 0 upvotes · 0 comments

## Summary

Chinese platforms are paying people $15–$700 to license their faces for AI-generated microdramas and ads, creating a new biometric marketplace. Platforms like ActID and New Claw browse catalogues of faces by category and genre, with China releasing 128,000 microdramas in Q1 2026, over 95% using AI. Lawyers warn that once a face enters these marketplaces, owners lose practical control — licensing terms are vague, and platforms cannot prevent unauthorized face-swapping, illegal data collection, or future model training. Courts are filling with non-consent cases, and even some models who've been victimized refuse to participate. The marketplace's viability is also uncertain since most AI dramas use fully synthetic faces anyway, as cost control remains the priority.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://thenextweb.com/news/china-face-licensing-ai-microdramas-biometric-marketplace>

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