---
title: "In crowded voice AI market, OpenAI bets on instruction-following and expressive speech to win enterprise adoption"
url: https://daily.dev/posts/in-crowded-voice-ai-market-openai-bets-on-instruction-following-and-expressive-speech-to-win-enterp-eadughqn3
source_url: https://venturebeat.com/ai/in-crowded-voice-ai-market-openai-bets-on-instruction-following-and-expressive-speech-to-win-enterprise-adoption/
type: article
source: "Venture Beat"
published: 2025-08-28T23:47:35.896Z
updated: 2025-12-08T02:17:57.499Z
tags: ["ai", "openai", "voice-ai"]
reading_time: 4
upvotes: 0
comments: 0
language: en
---

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# In crowded voice AI market, OpenAI bets on instruction-following and expressive speech to win enterprise adoption

**[Venture Beat](https://daily.dev/sources/venturebeat)** · 4 min read · 0 upvotes · 0 comments

## Summary

OpenAI launches gpt-realtime, a new speech-to-speech AI model designed for enterprise applications with more natural, expressive voices and improved instruction-following capabilities. The model operates through the newly available Realtime API, featuring enhanced function calling, image recognition, and SIP support for contact center use cases. Despite competition from ElevenLabs, Soundhound, and others in the crowded voice AI market, OpenAI positions its solution with better benchmarking scores and reduced pricing at $32 per million audio input tokens.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://venturebeat.com/ai/in-crowded-voice-ai-market-openai-bets-on-instruction-following-and-expressive-speech-to-win-enterprise-adoption/>

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---

Tags: [#ai](https://daily.dev/tags/ai), [#openai](https://daily.dev/tags/openai), [#voice-ai](https://daily.dev/tags/voice-ai)

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