--- title: in the early days of SaaS you were going after customers... description: Early SaaS success was partly due to greenfield markets where users weren't already locked into existing tools, making user acquisition deceptively easy. Many... canonical: https://daily.dev/posts/in-the-early-days-of-saas-you-were-going-after-customers-who-weren-t-already-using-something-so-it-w-xsl1h7eym twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: in the early days of SaaS you were going after customers who weren't already using something so it was kind of easy to get users people started giving advice on how to build products and would say "i'm successful listen to me" but most of the advice was completely wrong because things look totally different 10 years later in a world where software has proliferated a similar thing is happening now with AI tools - everyone is hungry to try new workflows so it's relatively easy to get users the same dynamic is playing out again, there's terrible advice proliferating with "but we have users" as validation i've had a personal goal for myself to try and resist using this as an argument for any of my opinions | daily.dev og:description: Early SaaS success was partly due to greenfield markets where users weren't already locked into existing tools, making user acquisition deceptively easy. Many... og:url: https://daily.dev/posts/in-the-early-days-of-saas-you-were-going-after-customers-who-weren-t-already-using-something-so-it-w-xsl1h7eym og:image: https://api.daily.dev/og/posts/xSL1h7eyM.png og:image:alt: in the early days of SaaS you were going after customers who weren't already using something so it was kind of easy to get users people started giving advice on how to build products and would say "i'm successful listen to me" but most of the advice was completely wrong because things look totally different 10 years later in a world where software has proliferated a similar thing is happening now with AI tools - everyone is hungry to try new workflows so it's relatively easy to get users the same dynamic is playing out again, there's terrible advice proliferating with "but we have users" as validation i've had a personal goal for myself to try and resist using this as an argument for any of my opinions og:image:width: 1200 og:image:height: 630 og:locale: en --- [dax](https://daily.dev/sources/thdxr) [Read on](https://api.daily.dev/r/xSL1h7eyM) Mar 03 • From x.com  dax @thdxr in the early days of SaaS you were going after customers who weren't already using something so it was kind of easy to get users people started giving advice on how to build products and would say "i'm successful listen to me" but most of the advice was completely wrong because things look totally different 10 years later in a world where software has proliferated a similar thing is happening now with AI tools - everyone is hungry to try new workflows so it's relatively easy to get users the same dynamic is playing out again, there's terrible advice proliferating with "but we have users" as validation i've had a personal goal for myself to try and resist using this as an argument for any of my opinions Comment Bookmark Copy Share your thoughts Post Share this post [](https://daily.dev/sources/thdxr) [dax](https://daily.dev/sources/thdxr "https://daily.dev/sources/thdxr") 5 Followers • 3 Upvotes #### Would you recommend this post? 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