--- title: India’s app downloads rebounded to 25.5 billion in 2025,... description: India's app downloads grew to 25.5 billion in 2025, recovering from 2024's decline, driven primarily by AI assistants and microdrama apps. AI assistant... canonical: https://daily.dev/posts/india-s-app-downloads-rebounded-to-25-5-billion-in-2025-fueled-by-ai-assistants-and-microdrama-boom-jr9lv8epi twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: India’s app downloads rebounded to 25.5 billion in 2025, fueled by AI assistants and microdrama boom | daily.dev og:description: India's app downloads grew to 25.5 billion in 2025, recovering from 2024's decline, driven primarily by AI assistants and microdrama apps. AI assistant... og:url: https://daily.dev/posts/india-s-app-downloads-rebounded-to-25-5-billion-in-2025-fueled-by-ai-assistants-and-microdrama-boom-jr9lv8epi og:image: https://api.daily.dev/og/posts/jr9Lv8Epi.png og:image:alt: India’s app downloads rebounded to 25.5 billion in 2025, fueled by AI assistants and microdrama boom og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # India’s app downloads rebounded to 25.5 billion in 2025, fueled by AI assistants and microdrama boom **[TechCrunch](https://daily.dev/sources/tc)** · 4 min read · 0 upvotes · 0 comments ## Summary India's app downloads grew to 25.5 billion in 2025, recovering from 2024's decline, driven primarily by AI assistants and microdrama apps. AI assistant downloads jumped from 198 million to 602 million, with ChatGPT ranking second overall behind Instagram. Microdrama apps like Kuku TV saw explosive growth, with downloads surpassing traditional OTT platforms by Q3. Time spent in apps increased to 1.23 trillion hours. Despite leading in downloads globally, India remains outside the top 20 markets for consumer spending. Domestic app publishers increased their market share from 33.91% to 36.52%. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [India’s app market is booming — but global platforms are capturing most of the gains](https://daily.dev/posts/india-s-app-market-is-booming-but-global-platforms-are-capturing-most-of-the-gains-0po5x2lw6) · TechCrunch · 1 upvotes · 0 comments - [India’s AI boom pushes firms to trade near-term revenue for users](https://daily.dev/posts/india-s-ai-boom-pushes-firms-to-trade-near-term-revenue-for-users-6wncihgnm) · TechCrunch · 0 upvotes · 0 comments - [Consumers spent more on mobile apps than games in 2025, driven by AI app adoption](https://daily.dev/posts/consumers-spent-more-on-mobile-apps-than-games-in-2025-driven-by-ai-app-adoption-fsgelrmr3) · TechCrunch · 0 upvotes · 0 comments --- Tags: [#ai](https://daily.dev/tags/ai), [#mobile](https://daily.dev/tags/mobile), [#chatgpt](https://daily.dev/tags/chatgpt) [View this post on daily.dev](https://daily.dev/posts/india-s-app-downloads-rebounded-to-25-5-billion-in-2025-fueled-by-ai-assistants-and-microdrama-boom-jr9lv8epi) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"India’s app downloads rebounded to 25.5 billion in 2025, fueled by AI assistants and microdrama boom","url":"https://daily.dev/posts/india-s-app-downloads-rebounded-to-25-5-billion-in-2025-fueled-by-ai-assistants-and-microdrama-boom-jr9lv8epi","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/india-s-app-downloads-rebounded-to-25-5-billion-in-2025-fueled-by-ai-assistants-and-microdrama-boom-jr9lv8epi"},"datePublished":"2026-01-21T11:34:13.921Z","dateModified":"2026-02-27T20:33:30.477Z","description":"India's app downloads grew to 25.5 billion in 2025, recovering from 2024's decline, driven primarily by AI assistants and microdrama apps. 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