--- title: India’s app market is booming — but global platforms are... description: India's mobile app market hit a record $300 million in in-app purchase revenue in Q1, up 33% year-over-year, with non-gaming apps leading growth at 44% YoY.... canonical: https://daily.dev/posts/india-s-app-market-is-booming-but-global-platforms-are-capturing-most-of-the-gains-0po5x2lw6 twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: India’s app market is booming — but global platforms are capturing most of the gains | daily.dev og:description: India's mobile app market hit a record $300 million in in-app purchase revenue in Q1, up 33% year-over-year, with non-gaming apps leading growth at 44% YoY.... og:url: https://daily.dev/posts/india-s-app-market-is-booming-but-global-platforms-are-capturing-most-of-the-gains-0po5x2lw6 og:image: https://api.daily.dev/og/posts/0pO5X2LW6.png og:image:alt: India’s app market is booming — but global platforms are capturing most of the gains og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # India’s app market is booming — but global platforms are capturing most of the gains **[TechCrunch](https://daily.dev/sources/tc)** · 3 min read · 1 upvotes · 0 comments ## Summary India's mobile app market hit a record $300 million in in-app purchase revenue in Q1, up 33% year-over-year, with non-gaming apps leading growth at 44% YoY. Annual in-app revenue has doubled from $520M in 2021 to over $1B in 2025, projected to reach $1.25B in 2026. However, global platforms like Google One, Facebook, ChatGPT, and YouTube are capturing most of the spending. India's revenue per download remains low at $0.03 compared to $0.20+ in Southeast Asia and Latin America. Generative AI app downloads surged 69% YoY, while short drama platforms grew over 400%, signaling that India's monetization journey is still in early stages. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [India’s AI boom pushes firms to trade near-term revenue for users](https://daily.dev/posts/india-s-ai-boom-pushes-firms-to-trade-near-term-revenue-for-users-6wncihgnm) · TechCrunch · 0 upvotes · 0 comments - [Consumers spent more on mobile apps than games in 2025, driven by AI app adoption](https://daily.dev/posts/consumers-spent-more-on-mobile-apps-than-games-in-2025-driven-by-ai-app-adoption-fsgelrmr3) · TechCrunch · 0 upvotes · 0 comments --- Tags: [#mobile](https://daily.dev/tags/mobile), [#genai](https://daily.dev/tags/genai) [View this post on daily.dev](https://daily.dev/posts/india-s-app-market-is-booming-but-global-platforms-are-capturing-most-of-the-gains-0po5x2lw6) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"India’s app market is booming — but global platforms are capturing most of the gains","url":"https://daily.dev/posts/india-s-app-market-is-booming-but-global-platforms-are-capturing-most-of-the-gains-0po5x2lw6","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/india-s-app-market-is-booming-but-global-platforms-are-capturing-most-of-the-gains-0po5x2lw6"},"datePublished":"2026-04-23T04:43:09.449Z","dateModified":"2026-04-23T04:43:33.454Z","description":"India's mobile app market hit a record $300 million in in-app purchase revenue in Q1, up 33% year-over-year, with non-gaming apps leading growth at 44% YoY....","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/2df1148f0c9e313ee41baef8957dad6d?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/2df1148f0c9e313ee41baef8957dad6d?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"TechCrunch","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"TechCrunch","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tc","url":"https://daily.dev/sources/tc"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/india-s-app-market-is-booming-but-global-platforms-are-capturing-most-of-the-gains-0po5x2lw6","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":1},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"mobile,genai","timeRequired":"PT3M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"TechCrunch","item":"https://daily.dev/sources/tc"},{"@type":"ListItem","position":3,"name":"India’s app market is booming — but global platforms are capturing most of the gains"}]} ```